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Apple TV sales almost double
Apple TV sales almost double to 5 million


By Rasmus Larsen (@flatpanels)
26 Oct 2012

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Apple continues to see increasing sales of the small Apple TV box. During the just concluded fiscal 2012 Apple reported 5 million Apple TV sales. Sales have almost doubled compared to fiscal 2011. Apple now calls it a “beloved hobby”.

A half-billion dollar hobby

How much do you make from your hobbies? Half a billion US dollars? No? Well, Apple does with the Apple TV that is now upgraded to a “beloved hobby” after sales have almost doubled from 2.8 million last year to 5 million.

The new Apple TV
Apple TV sales have almost doubled


The Apple TV continues to be popular with Apple owners as it can add new internet functionality to the living room TV screen by offering streaming services, integration with Apple services, AirPlay and more.

Compared to the other products from Cupertino, the Apple TV still represents a very small segment but Apple sees potential saying "it's a beloved hobby, but we continue to focus on it, and believe there's something there".

Earlier this year rumors started swirling about an app store for the Apple TV box but so far the rumor has failed to materialize.

You can also read our full Apple TV review here.




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