Samsung’s Ultra HD TVs were only just released in stores, but Samsung has already decided to cut prices by up to $1500 dollars, following Sony’s price cut on its X9 series TVs. Toshiba has also announced a price cut in what seems to be a price war on high-end 4K TVs.

Samsung cuts UHD TVs prices
Sony introduced its X9 4K TVs this summer, and a few months later they decided to cut prices on the 65 and 55” TVs by $1500 and $1000, respectively. Following Sony’s price cut, Samsung has introduced significant reductions. Toshiba has also dropped the price by $1500 USD.


Samsung’s F9000 with 4K resolution

Samsung’s 65 and 55” F9000 TVs were selling at $8,499 and $6,499 USD at launch, but Samsung has now dropped prices by $2500 and $2000, respectively, to $5,999 and $4,499. However, despite the significant price reductions, Samsung’s TVs are still selling for $500 more than Sony’s TVs.

Samsung’s price cuts went into effect on August 25th, and the TVs are available at the new, reduced prices here (65”) and  here (55”) in the US. Samsung has also dropped prices in Europe. See here (55") and here (65").

With Samsung, Sony, and Toshiba cutting prices on high-end Ultra HD TVs, the price war has only just begun. Sony and LG are rumored to release cheaper Ultra HD TVs very soon, possibly at IFA 2013 next week.