At CES 2016, LG unveiled its new 2016 OLED TVs that will consists of four models under a new Signature brand and four cheaper models. They are incredible thin and elegant, and will deliver the ultimate picture quality with deep OLED blacks, UHD Premium certification, HDR support (including HDR10 and Dolby Vision), and more.
LG’s 2016 OLED TVs
With the launch of the new OLED TVs, LG is introducing a new high-end Signature brand. The Signature products have been designed by Torsten Valeur, and the idea is to create simple and minimalistic products that are simple and intuitive to use.
The new OLED TVs look stunning. They are so thin that LG calls it “picture-on-glass design”. The thinnest OLED model measures just 2,57 mm in thickness, which is as thin as four credit cards.
LG will launch four new 2016 OLED TVs under the Signature brand; the so-called G6 and E6 series. Details on the specific models are scarce at this point but we are chasing more information. E6 is a series of flat 55” (OLED55E6) and 65” (OLED65E6) TVs and G6 is a series of flat 65” (OLED65G6) and 77” (OLED77G6) TVs.
LG will also launch four cheaper OLED TVs with 4K and HDR. Details on these TVs have yet to be released.
The new OLED TVs are “UHD Premium” certified, meaning that they meet the highest requirements for picture quality, including 4K HDR. To receive the certification the TVs will need to have a peak brightness of at least 540 nits and a DCI-P3 color gamut of at least 90% - but of course you already knew that they would.
LG used the event to remind people that HDR (high dynamic range) is about more than just peak brightness. It says that its OLED TVs can reproduce over 20 stops of brightness compared to just 12 for the best LCD TVs. That is why they are calling them “HDR Pro”. The OLED TV use true 10-bit processing and supports BT.2020 (although the actual color gamut is smaller, 99% DCI P3).
Sound has been developed in collaboration with Harman Kardon. The soundbars, equipped with extra woofers underneath the TVs should be able to deliver a better sound experience than regular integrated speakers.
LG’s OLED TVs will support several HDR formats, including HDR10. Dolby was on stage at CES 2016 to announce that the OLED TVs will support the Dolby Vision format. LG will collaborate with several partners to bring HDR to its TVs through its webOS 3.0 platform, including Amazon, Netflix, YouTube, BBC, and others.
LG's 2016 OLED TV will launch in March. We are chasing more details.