TCL of China used CES 2016 to unveil its so-called “Xclusive” TV, which should be able to compete with high-end LCD TVs from more established brands. The TV features 4K resolution, HDR, Dolby Vision, and a design with roots in Nordic traditions.
Xclusive TV from China
TCL has become a major TV manufacturer based on the success in its home country of China. In fact, TCL is the third largest TV maker globally if you also count in its sub-brands. They are now trying to enter the US and Europe, and if CES is any indicator, TCL should be able to take on the more established brands in these markets.
At CES in Las Vegas, TCL unveiled its "Xclusive" TV (X1 in the US, S99 in Europe). The 65” LCD TV is using quantum dot LEDs and a full-array local dimming (288 zones) system to reproduce pictures in 4K resolution, HDR and, a wide color gamut. The TV also supports Dolby Vision, joining LG and Vizio. TCL says that the TV can reach up to 1000 nits luminance. In other words; on paper it competes with high-end TVs from the likes of Samsung and Sony.
- “This product line makes good on TCL’s promise to deliver industry-leading technology, sleek design and robust content options all at a price point consumers appreciate,” said Warren Wang, General Manger of Overseas Business Center on the CTA.
TCL’s head of design is Danish and the company is clearly proud of its combination of Nordic design and Chinese technology. The back of the sleek, curved TV is white. All cable connections are hidden behind a cover. The speaker system is developed by Harman Kardon.
TCL will start using Google’s Android TV operating system in its TVs later this year but it has not been confirmed if it will be included in this TV.
TCL's 65” Xclusive TV will be available in the US and Europe in the second half of 2016.
At CES, TCL also unveiled two so-called CityLine series (C1 and C2 in the US, S79 in Europe). One is flat and the other is curved. The flat TV is just 9.9 mm thick at its thinnest point, says TCL.
These TVs do not support HDR, but will be capable of delivering 4K resolution and a wider color gamut. TCL also highlights a “football” mode that adjusts the picture to match the game.
TCL Cityline will be available in the US and Europe this spring in 50, 55 and 65 inch sizes. Pricing details have not been announced.