The South Korean electronics maker has today at CES 2017 unveiled the next generation of the OLED technology with the ultra thin 'wallpaper OLED TV'. The W7 model comes in 65 and 77-inch sizes with prices from approximately 10.000 Euro.

LG W7 wallpaper TV
The new W7 is part of the "Signature" range that included the G6 last year. The Signature range represents the best in design and technology from LG.

W7 is ultra-thin, just 2.57 millimeter, and can hang flush to the wall. All electronics are integrated in the soundbar you see below the TV. The soundbar supports Dolby Atmos sound and connects to the TV using just a single flat-type cable.


LG tells FlatpanelsHD that peak brightness is 25% higher than last year's models that peaked at around 650-700 nits. This is in line with what Panasonic said yesterday when it announced the EZ1000 OLED that and claimed over 800 nits. Panasonic is sourcing panels from LG.Display. 

LG also tells us that the 65-inch W7 will cost approximately 10.000 Euro and the 77-inch W7 will cost approximately 25-30.000 Euro. This is certainly not cheap but this is some of the most advanced TV technology money can buy.


webOS 3.5 and HDR formats
In 2017, LG will upgrade its webOS platform to version 3.5. It is now a full version but there are still new software features and improved hardware.

LG says that the hardware chip has gotten faster. webOS 3.5 also adds new features such as an improved Magic Remote, faster access to apps, and a new “Magic Link” feature that allows you to find new content and get information about actors on screen with the press of a button. The new remote will include dedicated buttons for Netflix and Amazon Video.

In 2017 all of LG's OLED TVs will support four HDR formats, including HDR10, Dolby Vision, Advanced HDR by Technicolor, and HLG. The fourth is a HDR format developed by the broadcast industry for HDR content via channels.

LG W7 will be available in 65 and 77-inch sizes. The 65-inch will be available in the US starting tomorrow for $8000.