This is the fourth consecutive year that LG OLED has won the TV Shootout. The LG E7 took home the win in all categories ahead of flagship TVs from Samsung, Sony, Vizio, and Westinghouse.

2017 King of TV
The annual TV Shootout, originally created by Robert Zohn, was held at the CE Week 2017 in New York, presented by ISF founder Joel Silver and calibration expert Kevin Miller. SpectraCal had calibrated the six TVs.

This year, a panel of professionals in the video industry voted in three distinct categories: Studio Lighting/Home Theater, HDR, and Streaming Performance. Each TV was rated based on criteria including perceived contrast ratio, color saturation and color volume, colorimetry, and motion artifacts, amongst others. The rankings have not been released to the public this year.

Six TVs were included in the Shootout:
LG 65” E7 OLED - $4,800
Sony 65” A1 OLED - $5,000
Sony 65” Z9D LCD - $5,500
Samsung 65” Q9 LCD - $4,000
Vizio 65” P series LCD - $1,700
Westinghouse 65” Fire TV LCD  - $?

LG E7 won in all three categories, and was again crowned ‘King of TV’ in the Shootout. Sony A1 received honorable mention for coming close to LG E7, according to AVSForum who attended the event.


- “The honor of being awarded the overall top performer at the CE Week TV Shootout for the 4th consecutive year underscores LG’s commitment to delivering the absolute best TV technology in the industry, period,” said Tim Alessi, senior director, product marketing for home entertainment at LG Electronics. “Our 2017 OLED TVs are the ultimate expression of a cinema-quality experience in the home, being the first TVs in the market to offer stunning image reproduction and add Dolby Atmos sound quality to complete the home theater experience.”

This is the fourth consecutive year that LG OLED has won the Shootout. LG E7 also ranks among the top TVs ever tested by FlatpanelsHD together with Sony A1 and Panasonic EZ950, which are both based on the same LG.Display OLED panel. 

- Source: CE Week, LG & AVSForum