Sony had invited press people to Hilton Hotel in Copenhagen to see the new 2010 Bravia line-up. FlatpanelsHD participated and were able to get a closer look at most of the new Bravia ranges. 

Here we give you the full overview, prices and lots of pictures. Check out the overview tables at the bottom as well to compare the different Sony Bravia ranges. Please note that all prices have been converted from Danish suggested retail prices and may vary in other countries.

FlatpanelsHD will soon receive some of the new Sony 2010 TVs. Reviews will be online soon. Subscribe to our Newsletter  to receive an e-mail when new reviews are online.


Sony Bravia 2010 line-up

Sony Bravia 2010 line-up in outline
The 2010 line-up from Sony is a whole new direction. Sony has started with a blank piece of paper and a pencil and back to the scratch. The current V, W, Z and X series has been killed and now Sony has developed 4 new series that are built around consumer needs, rather than the technical features.


Sony Bravia 2010 line-up

For example you’ll find the new Cinematic series designed for users with emphasis on picture quality, and the Essential series aiming for price-conscious consumers. 

This does not means that Sony has compromised design or technical features - just that Sony has taken a different approach by putting the consumer in center instead of building products based on the classic engineer  point of view.


Sony Bravia 2010 line-up

First and foremost the new Bravia 2010 line-up features the new Monolithic design which means that the design has been carved from one piece. Sony also has 3DTVs in the line-up as well as LED backlighting with both Edge LED and LED with local dimming techniques.


Sony Bravia 2010 line-up

Sony has also developed the new OptiContrast panel to improve blacks and reduce reflections. The flagship models has Sony's Motionflow PRO 200 Hz system that is a combination of 200 Hz and scanning backlights.


Sony Bravia 2010 line-up

BRAVIA Internet Video has been incorporated, giving you access to different online services such as YouTube. The scope of services will vary from country to country.


Sony Bravia 2010 line-up

Several Sony flat panels TVs will incorporate Wi-fi and DLNA.


Sony NX800

Sony will replace their entire 2009 line-up. All 2009 models will be discontinued within a few months.

Below you’ll find detailed information on the Signature, Cinematic, Presence and Essential ranges.


Sony NX800

 15 new ranges from Sony
Sony wants to introduce 15 new 2010 flat panel TV ranges. You can expect high-end models as well as low-end, cheap TVs.


Sony Bravia 2010 line-up

The most interesting new models are the Signature LX900, Cinematic HX900, Presence NX800 and Essential EX700. In addition, Sony presents Cinematic HX800 and HX700, Presence NX700, Essential EX600, EX500 and EX40B, EX400 and EX300, and the three cheap series BX300, BX200 and BX30D. 

Signature LX900
The Signature series is the next generation of home entertainment with Full HD 3D and Wi-Fi in Monolithic design. 


Sony LX900

LX900 is the only TV in the Signature range.

3D - including 2 pairs of 3D glasses 
OptiContrast Panel 
Edge LED backlight 
Motionflow PRO 200Hz (PRO indicates scanning backlights) 
BRAVIA Engine 3 
Integrated Wi-Fi 
BRAVIA Internet Video and DLNA 
Presence Sensor 
Launches in June 2010.


Sony LX900

LX900 will be available in 40, 52 and 60 inches called 40LX900, 52LX900 and 60LX900. Prices have not been announced yet. 

Cinematic Series
The Cinematic series offers the best picture quality from Sony at the moment, and Sony has tried to take the cinema experience into the living room. Cinematic TVs combines LED backlighting with Motionflow technology. 

Cinematic HX900
HX900 is the flagship in the Cinematic series, with Monolithic design and 3D support (3D glasses and IR transmitter sold seperately). 


Sony HX900

OptiContrast Panel 
Motionflow PRO 200 Hz (PRO indicates scanning backlights)
LEDs with local dimming 
3D Ready 
Monolithic Design 
BRAVIA Engine 3
BRAVIA Internet Video and DLNA 
HX900 will be available in June 2010 


Sony HX900

HX900 will be available in 46 and 52 inches called 46HX900 and 52HX900. Prices are not yet known. 

Cinematic HX800
HX800 is the step down from HX900 and will not include Monolithic design nor local dimming.


Sony HX800

Deep Black Panel 
Motionflow Pro 200 Hz 
Edge LED 
3D Ready 
BRAVIA Engine 3 
BRAVIA Internet Video and DLNA 
HX800 will be available in July 2010 

HX800 will be available in 40 and 46 inches called 40HX800 and 46HX800. 
Suggested retail prices are 1600 and 2000 Euro. 

Cinematic HX700
HX700 is the step down from HX800 that does not feature the Edge LED backlight and only the non-PRO Motionflow system meaning that no scanning backlight system has been incorporated.


Sony HX700

Deep Black Panel 
Motionflow 200Hz 
CCFL backlight 
BRAVIA Engine 3 
BRAVIA Internet Video and DLNA 
HX700 will be available in February 2010 

HX700 will be available in 40 and 46 inches called 40HX700 and 46HX700. 
Suggested retail prices are 1350 and 1880 Euro 

Presence Series
The PRESENCE range is designed for today's lifestyle with an elegant design in mind. 

PRESENCE models have a minimalist design. The series also features easy access to a wireless world of entertainment, at home and online. However, the Presence range will not deliver Sony's best picture quality.

Presence NX800
NX800 is the best Presence model and includes Sony's new Monolithic design and an Edge LED backlight making the TV slimmer than the 2009 models.


Sony NX800

Monolithic Design 
Motionflow 200Hz 
Deep Black Panel 
Edge LED 
BRAVIA Engine 3 
BRAVIA Internet Video and DLNA 
Brushed aluminum stand can be bought separately 
NX800 will be available in March 2010 


Sony NX800

NX800 will be available in 40 and 52 inches called 40NX800 and 52NX800. 
Suggested retail prices are 1880 and 2800 Euro


Sony NX800

Presence NX700
NX700 is the step down from NX800 with 100 Hz instead. 


Sony NX700

Monolithic Design 
Motionflow 100Hz 
Deep Black Panel 
Edge LED 
BRAVIA Engine 3 
BRAVIA Internet Video and DLNA 
Brushed aluminum stand can be bought separately
NX700 will be available in March 2010 

NX700 will be available in 40 and 46 inches called 40NX700 and 46NX700. 
Recommended retail prices are 1600 and 2150 Euro.


Sony NX700

NX700 will also be available in a white variant. 

Essential Series
TVs in the Essential series has a stylish design, eco-friendly panels and built-in entertainment features such as integrated Blu-ray or DVD player.

Essential EX700
EX700 is the most expensive in the Essential focusing on value-for-money features.


Sony EX700

Edge LED 
BRAVIA Engine 3 
BRAVIA Internet Video and DLNA 
Motionflow 100Hz 
EX700 will be available in March / April 2010 

EX700 will be available in 32, 40, 46, 52 and 60 inches called 32EX700, 40EX700, 46EX700, 52EX700 and 60EX700. 
Suggested retail prices are 1050, 1350, 1750, 2150 and 3200 Euro 

Essential EX600
EX600 is mid-end TV with a slim design due to Edge LED. 


Sony EX600

Edge LED 
BRAVIA Engine 2 
50 Hz 
EX600 will be available in April 2010 

EX600 will be available in 32 and 40 inches called 32EX600 and 40EX600. 
Suggested retail prices are 850 and 1200 Euro. 

Essential EX500
The EX500 is not the step down from the EX600. Instead of the Edge LED backlight on EX600 it has Motionflow 100 Hz, Bravia Engine 3, and the Bravia Internet Video /DLNA. 


Sony EX500

Motionflow 100Hz 
BRAVIA Engine 3 
BRAVIA Internet Video and DLNA 
EX500 will be available in February 2010 

EX500 will be available in 32, 37, 40, 46 and 55 inches called 32EX500, 37EX500, 40EX500, 46EX500 and 55EX500. 
Suggested retail prices are 850, 950, 1050, 1450 and 2150 Euro. 

Essential EX40B
Essential EX40B is a cheap model designed for bedrooms and other room. It has a built-in Blu-ray player.


Sony EX40B

50 Hz 
BRAVIA Engine 3 
Integrated Blu-Ray / DVD player 
BRAVIA Internet Video and DLNA 
EX40B will be available in March 2010 

EX40B will be available in 32 and 40 inches called 32EX40B and 40EX40B. 
Suggested retail prices are 950 and 1050 Euro. 

Essential EX400
Essential EX400 is not very appealing. Move on. Nothing to see here.
50 Hz 
BRAVIA Engine 2 
EX40B will be available in February 2010 

EX400 will be available in 32, 37, 40 and 46 inches called 32EX400, 37EX400, 40EX400 and 46EX400. 
Suggest retail prices are 750, 800, 850 and 1200 Euro. 

Essential EX300
Essential EX300 is Sony's cheapest model range. 
50 Hz 
BRAVIA Engine 2 
EX300 will be available in February 2010 

EX300 will be available in 22, 26 and 32 inches called 22EX300, 26EX300 and 32EX300. 
Suggest retail prices are 470, 540 and 600 Euro 

Complete overview
Below you’ll find an overview chart with comparing the best TVs from Sony’s 2010 Bravia line-up: 

Sony Bravia 2010 line-up

And the cheaper model ranges: 


Sony Bravia 2010 line-up

Price chart
Below you’ll find a price chart with suggested retail prices (in Euro, converted from Danish kroner). 

Sony 2010 Bravia prices, click to enlarge


Check out these overview articles as well:
Panasonic 2010 VIERA EU line-up
Panasonic 2010 US VIERA plasma line-up
LG 2010 Infinia line-up
CES 2010: Samsung unveils C9000, C8000 & C7000 LED-TVs
Samsung 8000 & 7000 plasmas have 3D
Sharp LE920, LE820 and LE810 are slim