LG will in 2017 continue to push OLED in the premium segment, “Super UHD” LCDs below, and more traditional LCD TVs from the mid-range and down. The 2017 OLEDs are brighter and have been improved in a number of picture-related areas. The flagship TV is the incredible W7 “wallpaper OLED” but all 2017 OLEDs feature Dolby Vision and Atmos. 3D and curves are deemed out. FlatpanelsHD brings you the full overview of LG’s 2017 TV line-up with prices.
The flagship TV is the stunning W7 wallpaper OLED that is just 2.5 mm in depth. LG has moved all electronics down into a separate box that also serves as a Dolby Atmos soundbar. The rest of the OLED line-up consists of upgraded version of last year’s models. E7 is the successor to E6, B7 to B6, and so on.
However, evolutionary designs do not mean that there are no new features. A few of the new features are obvious such as support for Dolby Atmos in all of the 2017 OLEDs. Many others are under-the-hood improvements that we covered in detail in our hands-on article after CES 2017. These improvements include a brighter panel with up to 1000 nits peak brightness, an improved 21 ms HDR Game mode, a redesigned ABL system that improves SDR and HDR picture quality, more refined settings options, improved HDR tone mapping, improved shadow detail reproduction, and more consistent DCI-P3 color gamut coverage. On the other hand LG has abandoned 3D and curved TVs.
Five OLED ranges – all five with Dolby Vision and Dolby Atmos
LG explains that all five 2017 OLED ranges – W7, G7, E7, C7, and B7 – are flat and that they should deliver more or less the same picture quality. Unlike last year’s B6, the new B7 uses the same SoC (system-on-chip) as the more expensive models, meaning that it will be on the same software update schedule, too.
The South Korean company believes that it has created the best TVs to date. LG will be joined by Sony, Panasonic, Philips and others in 2017. All of the competitors source OLED TV panels from LG.Display but picture quality is of course determined by more factors than the panel alone. 2017 should be an interesting year.
All of the 2017 LG OLED TVs will feature support for at least three HDR formats; HDR10, HLG, and Dolby Vision. A fourth, Technicolor HDR, is also in the cards but LG stresses that it will not be available at launch and that availability will depend on market adoption. Currently, no content is offered in Technicolor’s format.
As you may have gathered by now, OLED TVs will continue to be premium products in 2017 – that will be the case until LG.Display’s next OLED TV plant is up and running. The company will continue to offer a range of LCD models in almost every price class. Positioned just below the OLED TVs are the “Super UHD” LCD TVs that take advantage of a new “Nano Cell” filter to improve picture quality in some areas, the company explained.
SJ95 will be the flagship LCD TV in 2017 and it will support the same HDR formats as the OLED TVs. LG will also sell a myriad of mid-range and low-end LCD models with the 7, 6, and 5 series.
2017 also brings to us an updated version of the webOS platform, webOS 3.5 The .5 update has no major new features but there is some added functionality that we covered here. The South Korean company says that webOS 3.5 is powered by a more powerful system chip. Unfortunately, previous LG TVs will not receive a software update with the new features.
webOS offers access to streaming services, including Netflix, YouTube, Amazon, HBO, Hulu, and many others, depending on your region. LG has equipped the 4K TVs with an HEVC decoder meaning that you can stream content in 4K and HDR quality from the likes of Netflix and Amazon. Netflix has also given the TVs its stamp of approval. All of the webOS 3.5 based TVs are “Netflix Recommended”, which in essence means that the Netflix app is updated and faster than ever.
If you would rather watch UHD Blu-ray you can obviously connect any UHD Blu-ray player to the 2017 TVs and enjoy movies in stunning 4K and HDR quality. LG will launch its first UHD Blu-ray player in 2017 called UP970 and it will be one of the first to support discs in the Dolby Vision format. It should be a good match to the TVs.
LG will launch its first UHD Blu-ray player and it will be one of the first to support Dolby Vision
As mentioned, LG has equipped all of its 2017 OLED TVs with Dolby Atmos. W7 will have a dedicated soundbar with up-firing speakers, whereas G7 and E7 use more conventional stereo soundbars, and B7 and C7 have hidden speakers. The Atmos effect will obviously not compare to the movie theatre but one of Dolby’s selling points is that Atmos is a flexible system that can improve sound on any speaker or any environment. We will let the products speak for themselves when we receive review samples.
The company will also sell good old Full HD LCD models but unlike Sony these will not be HDR-capable. The HD line-up is pretty uneventful but we have included it in the overview table below if you want to take a closer look.
The “Super UHD” LCDs will use speakers developed in collaboration with Harman Kardon. All of the 4K models also have support for the “Wireless Sound Sync” platform that allows you to connect LG-branded wireless speakers to the TV.
What else? The company tells us that the European versions of W7, G7 and E7 are equipped with twin-tuner functionality. The same three also come bundled with a metallic remote. The rest of the webOS models come bundled with the plastic version of the motion-based remote. Most TVs are equipped with “ac” type WiFi and 4 HDMI inputs.
The new LG TVs will start shipping spring 2017. W7 will debut this summer. We will update the overview as we receive and confirm more specific details.
You can tell the 2017 TVs apart from previous years’ models by the “7” in the OLED model number (ie. E7 and B7) or the “J” in the LCD model number (ie. SJ95 or UJ67). SJ/UJ = 2017, UH = 2016, UF = 2015, UB = 2014.
LG W7 OLED
W7 is LG’s incredible “wallpaper” OLED that measures a mere 2.5 millimeters in depth and can hang flush to the wall. It is a design TV for those who are willing to spend whatever it takes. It offers the same picture quality as the other four OLED ranges.
LG G7 is the successor to last year’s G6. You would be hard pressed to spot any differences, except for a small Dolby Atmos logo to signify that the TV speakers support the new audio format. The panel has naturally been updated to the brighter 2017 panel.
LG will offer a range of 6 series models that are more or less design variants of the same TV. Depending on your region, some of the models may be exclusive to certain retail chains. UJ67 is one of them.