Aside from viable competition in all the TV Set market tiers for the Sony Bravia TV subsidiary and no panel FABS,parent co. Sony corp. is nearly broke anyway and the long term outlook for Sony corp. and Sony Bravia TV subsidiarity is doubtful or at least difficult after decades of Sony corp. poor management , unfavorable currency exchange rates ,favorably priced competition and supporting & subsidizing a failing Sony Pictures movie and TV studio from any profits some of the Sony corp. divisions make with the corporate shell games there .
All the below probably was not helping Sony TV's either and the reason it is in this thread subject but one may stop reading here if they don't want the anecdotal storys below ,
The crummy or at least not so good performing 2016 Sony Bravia TV product lines almost end to end probably was not a boon for Sonys reputation like the IPS panel TV's there but much improved for 2017 with mostly VA panels and better LED lighting .
The 2012 ~2016 Sony TV LCD panel quality control in general wasn't all that with maybe a couple of exceptions noting Sony or Foxconn for Sony often assembles LCD panel cells into the complete TV panels and notably on Triluminos panels .
My bad if you care to read it :
My 2013 Sony Bravia 40R450A required new LED lamps in the panel inside of two years, new salvage parts were $20.00 on Ebay and my time .
Same thing with my 2015 Sony 4K HDR UN 55X850C for the new salvage LED bar in the panel ,new salvage Mainboard and the PSU/LD board repairs I did here when it ultimately went dark after a progression of symptoms ,parts total ~$175.00 ,no used parts . Both TV would be cost prohibitive to have repaired .
I think both TV's have at least poor thermal design but neither TV was competitive performance wise around thier price tiers in that neither TV could get nearly as bright as competing Samsung or even close .
The Sony 55X850C is in the family cinema room now and my significantly better , 3.515 x brighter 2016 Samsung QDOT SUHD 4K HDR 1000 UN55KS8000/800D Costco model is fully DIY electronically calibrated and a much better TV on the wall in here than the X850C was .
Note in fairness a 2016 Samsung KS 8000 and the flagship tier panel was a model tier or two above a 2015 Sony X850C (X85C ) or any 8. series Sony TV product even today that are all mid range even the decent performing Sony X900E .
I probably will not buy another Sony TV soon even though the 2017 Sony X930E looks real decent and bright after being a 25 year Sony customer,
In contrast to my only ~420 NIT edge bleeding monter panel mid range 2015 Sony X850C my retina searing bright + ultra back 2016 Samsung QDOT UN 55 KS 8000/800D binned for a Samsung FA01 ultra panel can change night into day in a dark room figuratively speaking where the Sony's here could have been significantly brighter and better at low intensity detail and black crush and the blacks all around and the 55X850 is an edge bleed monster even with the best of them trus`me .
The Sony X850C Andoid platform is intolerably slow and unstable but probably not as bad as the low tech VIzio rubbish any bluetooth TV and a phone can do .
The premium 2016 model tier Samung KS8000 /800D has exceeded all my Smart TV platform and LCD TV image expectations after the Sony TV's above,
That said my Sony X850C Triluminos WCG 4K HDR processing TV is an decent wide color 4K SDR TV but not terribly bright at all as long as it stays working /
Samsung seems to be more innovative in some areas today ,the 3x515 brighter Samsung KS8000 runs way cooler at the bottom vents than my Same size Sony X85C that was borderline can burn you there and it has decent 2.1 speakers in a max thick 1.7" TV and the performance build quality ,fit and finish all around on the premium tier 2016 KS 8000 is way better than my mid range Sony X850C . ,No bore mid range product in here ,ther is big difference when you move up like the premium Sony ES 7.1 AVR in her in my inner sanctum to regular Sony AVR .
That said my 4K 'HDR 420 NIT' 2015 Sony UN 55 X850C was significantly less expensive than a better & significantly brighter 2015 Samsung SUHD JS 8000 or 8500 and that made a Sony X85C a legitimate value play in that respect aside from any repairs on my Sony 55X850C TV that may be out of the mean and average.
The 2013 Sony Bravia 40R450A was rubbish end to end like mine with a cheap 60Hz 6 bit + frc dither panel that can not make 200 NITS NIB or accurate colors, it had a cheap Mediatek video processor too not the Sony reality pro they had in the beter 2013 Sony TV's and it was priced like a Sony not the rubbish it was .
I screwed the pooch not exchanging that one and trying to chase accurate color , low intensity details ,brightness and the mpeg artifacts anytime a source ,scene ,picture mode or channel changed it was terrible and reviewed much better than it ever was
even after a conforming calibration here .it should have been slammed in the reviews like they did at HDTVtest co. I did not see before that mistake