LG presents their new W53 monitor series with the SMART technology designed to reduce eyestrain during extended monitor use.<br /><br />These monitors include an Auto Brightness feature that allows them to automatically optimize their brightness and other picture settings based on the ambient light in the room. LG based these settings on the unified glare rating (UGR) recommended by International Commission on Illumination to ensure a comfortable viewing experience.<br /><br /><p align=center><a id="thumb" href="pictures/lgw53-1l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/lgw53-1.jpg" alt="LG W53" title="Click to enlarge"/></a><br><i>LG W53</i></p><br /><i>â€śLG conducted extensive research throughout Europe and Asia, and learned that one major complaint people had about their monitors was eyestrain from the screen being either too bright or too dark,â€ť</i> said B.B. Hwang, President and CEO of LG Electronics Business Solutions Company. <br /><i>â€śBecause of this, LGâ€™s W53 SMART Monitors are packed with the worldâ€™s first full suite of intelligent features that optimize the screenâ€™s brightness to reduce eyestrain. This also significantly reduces power consumption by lowering the intensity of the backlight.â€ť</i><br /><br />Another of the W53 seriesâ€™ SMART features is Cinema Mode, which eliminates distractions when watching online videos. This setting blacks out everything except for the video clip, focusing the viewerâ€™s attention on the desired content and not on distracting ads. Continuing the working smart and reducing eyestrain theme, these monitors also include a timer that reminds users to take a break from their work at predetermined intervals. Reminders can easily be set to once per hour or at specific times through the same easy-to-use interface that controls the monitorâ€™s settings.<br /><br /><p align=center><a id="thumb" href="pictures/lgw53-2l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/lgw53-2.jpg" alt="LG W53" title="Click to enlarge"/></a><br><i>LG W53</i></p><br />Helping further eliminate distractions, a proximity sensor under the W53â€™s bezel detects when a hand approaches the screen and activates lights that make buttons easy to find when they are needed. When not in use, the lights disappear, giving the monitor a sleeker, cleaner look.<br /><br />- <i>â€śToday, screens are ubiquitous in our lives, appearing on computers at work and home, cell phones, portable multimedia players, GPS navigation systems and digital cameras,â€ť</i> added Mr. Hwang. <br /><i>â€śLG researchers developed SMART technologies to minimize the effects of eyestrain that is often caused by the long hours we spend in front of screens.â€ť</i><br /><br /><p align=center><a id="thumb" href="pictures/lgw53-3l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/lgw53-3.jpg" alt="LG W53" title="Click to enlarge"/></a><br><i>LG W53</i></p><br />LGâ€™s W53 SMART Monitors are available in sizes from 18.5 to 27 inches with the models 18,5" W1953V, 20" W2053V, 21,5" W2253V, 23" W2353V and 27" W2753V. <br />Monitors larger than 21.5 inches offer 1920 x 1080p Full HD resolution with a 16:9 aspect ratio. The monitors also boast a dynamic contrast ratio of up to 50,000:1 and a 2ms response time.<br /><br />LGâ€™s W53 SMART Monitors will be available in major markets around the world including U.S., Europe, Asia, the Middle East and Africa, South America and CIS starting in April of this year.