Sharp is launching two new LCD-TV series. The LC-LE700E and the LC-LE600E series both feature a full LED backlight and boast a 2,000,000:1 dynamic contrast ratio. The TVs will be available in sizes ranging from 32 to 52 inch.

Sharp is now using the white full LED backlight system in its new AQUOS LE700E and LE600E LCD TVs. Apart from the new design of the series and its energy efficiency, Sharp has focussed above all on creating a TV that offers the most important feature looked for in a flat screen today –picture quality.


Sharp LE700

- “The LCD TV market continues to experience positive growth. We expect global sales of 127 million LCD TVs by the end of 2009, corresponding to a growth of 22 per cent year-onyear”, says Hiroshi Sasaoka, CEO Sharp Electronics Europe. 
“LCD TVs with LED backlight technology already account for a considerable percentage of the 3.67 million televisions sold. The advantages of the new technology speak for themselves and the significantly improved picture quality and increased energy efficiency lead Sharp to say that it is the future of LCD TVs and that there is big potential for it on the European market,” Sasaoka continues.

High Technology
With the new series Sharp tries to achieve top-notch picture quality with LED backlight technology, but also deliver a full HD resolution of 1,920 x 1,080 pixel as well as 100 Hertz technology within the LE700E series. Additionally, both series use Sharp’s proprietary Full HD 1080p X-Gen LCD panel with 10-bit processing. 

The X-Gen panel also provides a wider aperture to allow more light to pass through the panel, resulting in higher peak brightness. Furthermore, Sharp says that all of their LCD-TVs have a new panel surface that produces maximum colour and contrast quality with the minimum possible level of light reflections.


Sharp LE700

Super green
 The combination of Full LED backlight and the X-Gen Panel delivers the high perfomance in energy consumption. Compared to conventional LCD TVs on the market today – which use the CCFL backlight system – LED technology has lower electricity consumption, and yet provides more brightness per watt thanks to the new structure of the display’s liquid crystals. Another feature is the TV’s eco-control button on the remote control, which allows users to actively change the energy consumption of their TV. 


Sharp LE600

AQUOS design
 The new AQUOS LED LCD-TVs features a new design. The casing creates a seamless transition between the screen and the frame, making these two components of the LCD-TV nearly one flat surface. Two additional design highlights are the glass stand with the LE700E series and different lower rim frame designs in both models: the colour of the lower part of the TVs from the LE700E series is black with a subtle blue accent and the lower part of the frame of the LE600E series is a brushed aluminium colour. 

The LE600E series and the LE700E series will be available in stores in August 2009 (July 2009 in USA). The European prices of the seven new AQUOS LCD TV models are not final yet.
The US prices are: 

LC-52LE700UN MSRP $2,799.99
LC-46LE700UN MSRP $2,199.99
LC-40LE700UN MSRP $1,699.99
LC-32LE700UN MSRP $1,099.99