IFA 2009: Philips presents 21:9 3D Tv

17 Sep 2009 | Rasmus Larsen |

FlatpanelsHD is on spot on the world’s largest consumer electronics fair IFA 2009 in Berlin. Read about all the new product launches and trends from IFA 2009 on the FlatpanelsHD front page or in our IFA 2009 coverage page.

Philips follows the pack and focuses on 3D on IFA 2009 with their 3D demonstration on a newly developed 3D Cinema 21:9 TV.

Philips exhibited a 3D Cinema 21:9 prototype at IFA 2009 and FlatpanelsHD had the opportunity to try out the technology. The TV worked by using a mikropolarisator-lens and passive polarized 3D glasses.

Philips Cinema 21:9 i 3D
Philips Cinema 21:9 i 3D


At the demonstration Philips showed different content and really; it was quite convincing. Amongst the material Philips used, we saw the animated movie Cars. The 3D effect experience is mostly related to picture depth into the screen rather than “out-of-the-screen”.

Philips says that they see 3D as a promising new technology in the future but the 3D Cinema 21:9 prototype and the 3D Blu-ray player used to show the material, is not yet scheduled for the market launch.

Philips’ 3D technology is based on what is called 3D stereoscopic, but Philips also sees great potential for 3D without the use of 3D glasses (Lenticular); although not in the next few years.

Philips Cinema 21:9 i 3D
Philips Cinema 21:9 i 3D


Philips is currently considering the possibility of using 3D active shutter glasses, which alternates the image to the right and left eye. It requires a faster LCD screen (running at a higher frequency), like Sony used for their 3D demo.

Philips’ 3D Cinema 21:9 demonstration was based on passive 3D glasses that are polarized differently for the left and right eye.



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