<p align=center><i>FlatpanelsHD is on spot on the worldâ€™s largest consumer electronics fair IFA 2009 in Berlin. Read about all the new product launches and trends from IFA 2009 on the FlatpanelsHD front page or in our <a href=/ifa2009fair.php><b>IFA 2009 coverage page</b></a></i>.</p>Philips follows the pack and focuses on 3D on IFA 2009 with their 3D demonstration on a newly developed 3D Cinema 21:9 TV.<br /><br />Philips exhibited a 3D Cinema 21:9 prototype at IFA 2009 and FlatpanelsHD had the opportunity to try out the technology. The TV worked by using a mikropolarisator-lens and passive polarized 3D glasses. <br /><br /><p align=center><a id="thumb" href=" pictures/philipscinema2193d-1l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/philipscinema2193d-1.jpg" alt="Philips Cinema 21:9 i 3D" title="Click to enlarge"/></a><br><i>Philips Cinema 21:9 i 3D</i></p><br />At the demonstration Philips showed different content and really; it was quite convincing. Amongst the material Philips used, we saw the animated movie Cars. The 3D effect experience is mostly related to picture depth into the screen rather than â€śout-of-the-screenâ€ť.<br /><br />Philips says that they see 3D as a promising new technology in the future but the 3D Cinema 21:9 prototype and the 3D Blu-ray player used to show the material, is not yet scheduled for the market launch. <br /><br />Philipsâ€™ 3D technology is based on what is called 3D stereoscopic, but Philips also sees great potential for 3D without the use of 3D glasses (Lenticular); although not in the next few years.<br /><br /><p align=center><a id="thumb" href=" pictures/philipscinema2193d-2l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/philipscinema2193d-2.jpg" alt="Philips Cinema 21:9 i 3D" title="Click to enlarge"/></a><br><i>Philips Cinema 21:9 i 3D</i></p><br />Philips is currently considering the possibility of using 3D active shutter glasses, which alternates the image to the right and left eye. It requires a faster LCD screen (running at a higher frequency), like Sony used for their 3D demo. <br /><br />Philipsâ€™ 3D Cinema 21:9 demonstration was based on passive 3D glasses that are polarized differently for the left and right eye.