Toshiba Cell Regza ZX900
Toshiba Cell ZX900 with 3D, 480 Hz and LED

26 Jan 2010 | Rasmus Larsen |

Toshiba has released details of a new TV, which goes under the name Cell Regza ZX9000. The Cell Regza has a built-in Cell processor similar to the PlayStation 3 and ships in USA soon. Other impressive features are a 1 Terabyte hard drive, 480 Hz, LED with local dimming, 3D, built-in Blu-Ray NET TV, Wi-Fi, DLNA etc. etc.

Toshiba ZX900 with Cell processor

Toshiba’s new Cell Regza ZX900 incorporates a so-called Cell processor. The Cell processor enables a very powerful image circuit and makes the TV able to incorporate a sophisticated LED system with local dimming.

The Cell processor manages the picture optimization and picture circuits, as well as providing Toshiba with the option to update the TV later on. Toshiba mentions that the Cell processor is about 143 times more powerful than a conventional flat panel TV.

Toshiba Cell Regza, 55X1
Toshiba Cell Regza, 55X1

Toshiba ZX900 also has an impressive portfolio of technical features, and the most impressive must be the built-in 1 Terabyte hard drive that can be used to record and put live television broadcasts on pause.

ZX900 will also feature a 480 Hz system that makes motion on the screen even smoother. You will also find a built-in Blu-Ray player and a NET TV function that gives access to the internet and internet content such as YouTube, Netflix, VUDU, CinemaNow, and Pandora.

Toshiba has also found room for Wi-Fi and the Wireless HD system that lets you transfers HD video directly to the screen. Finally, Toshiba ZX900 will support 3D as well as 2D to 3D conversion in real-time. 3D requires active 3D shutter glasses.

Toshiba Cell Regza, 55X1
Toshiba Cell Regza, 55X1

LED backlight at 65 inches

Both models in 55 and 65-inches will use a LCD panel with LED backlight. The panel incorporates local dimming with 512 individual zones (on the 65-inch), in order to improve reproduction of black.

Toshiba also mentions that the Cell Regza model has a peak brightness of 1250 cd/m2 and that the LED backlight makes the TV very slim. The local dimming system enables dynamic contras ratios of up to 9.000.000:1, says Toshiba.

Toshiba Cell Regza, 55X1
Toshiba Cell Regza, 55X1

Finally Toshiba underlines the DLNA function, an Opera Web browser that lets you can search the Internet. The Cell processor is located in a separate media box.

Toshiba Cell Regza
Toshiba Cell Regza

Toshiba has not yet confirmed the TV for Europe but the ZX900 is planned for USA later in 2010. Price has not been confirmed but the Japanese seem to be able to buy this monster for approximately 11.000 U.S. dollars.

ZX900 will be available in 55 and 65-inches. The models will be called 55ZX90 and 65ZX900.

Also check out this video from the Toshiba presentation on CES 2010. Source:

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