Following the initial joint announcement to make the worldâ€™s first FIFA World Cup available in 3D, FIFA and Sony has unveiled insights into what the football fans around the globe can expect from this innovative undertaking to add a third dimension to the football viewing experience.<br /> <br /><h3> FIFA World Cup in 3D</h3>With a total of seven pairs of Sony's professional HDC cameras on rigs at every match (model: HDC-1500), the action on the pitch will be captured in a stunning 3D quality and 3D Outside Broadcast truck. Starting <br />from the FIFA Confederations Cup last year in South Africa, Sony has been working on enhancing the 3D capturing of fast-moving football action and has since conducted a number of 3D filming trials in Europe. <br /> <br />3D filming will be realised at five out of the 10 FIFA World Cup stadiums: Soccer City and Ellis Park in Johannesburg, Durban, Cape Town and Port Elizabeth. 25 matches in total will be filmed and broadcast in 3D, including the opening game on June 11 at Soccer City (South Africa vs Mexico) and the crowning final game on July 11 also in Johannesburg. <br /><br /><p align=center><img class="imgresponsive" src=pictures/vm2010.jpg alt="Fifa World Cup 2010 in 3D"><br><i>Fifa World Cup 2010 in 3D</i></p><br />Other games to be captured in 3D are: <br /> <br />1. June 11 16:00h RSA v MEX <br />2. June 12 16:00h ARG v NGA <br />3. June 13 20:30h GER v AUS <br />4. June 14 13:30h NED v DEN <br />5. June 15 20:30h BRA v PRK <br />6. June 16 16:00h ESP v SUI <br />7. June 17 13:30h ARG v KOR <br />8. June 18 16:00h SVN v USA <br />9. June 19 13:30h NED v JPN <br />10. June 20 20:30h BRA v CIV <br />11. June 21 20:30h ESP v HON <br />12. June 22 20:30h NGA v KOR <br />13. June 23 20:30h GHA v GER <br />14. June 24 16:00h SVK v ITA <br />15. June 25 16:00h POR v BRA <br />16. June 27 20:30h 1st B v 2nd A <br />17. June 28 16:00h 1st E v 2nd F <br />18. June 28 20:30h 1st G v 2nd H <br />19. July 2 20:30h Quarter finals <br />20. July 3 16:00h Quarter finals <br />21. July 3 20:30h Quarter finals <br />22. July 6 20:30h Semi finals <br />23. July 7 20:30h Semi finals <br />24. July 10 20:30h 3rd place match <br />25. July 11 20:30h Final<br /><br />- <i>â€śThe 3D feed from these 25 matches will be made available for broadcast on 3D channels, which can be enjoyed by consumers on their 3D-compatible TV sets in the comfort of their home, almost as if they were in the football stadium themselves,â€ť</i> said Niclas Ericson, Director of FIFA TV. <br />-<i>â€śWhilst discussions with major broadcasters are ongoing, I am very pleased to announce the first confirmed partners for the 3D live broadcast, who are ESPN in the US and Sogecable in Spain. We expect further announcements to be made shortly,â€ť</i> he added. <br /> <br /><p align=center><a id="thumb" href="pictures/fodbold3d-1l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/fodbold3d-1.jpg" alt="World Cup 2010 in 3D" title="Click to enlarge"/></a><br><i>World Cup 2010 in 3D</i></p><br /><h3>Overview</h3><li>Schedule of the 25 games in 3D announced <br /><li>Sony to release the official 3D FIFA World Cupâ„˘ film on Blu-ray <br />Disc in 2010 <br /><li>Sony to produce and show 25 exclusive promotional trailers for the <br />official 3D Film featuring images of the FIFA World Cup in 4,000 <br />retail stores globally <br /><li>3D live broadcast and public viewing to be made available at <br />selected locations globally <br /><li> Sony 3D technology as the provider of cutting-edge next-<br />generation 3D solutions <br /><br />In line with FIFAâ€™s and Sonyâ€™s endeavour to make this new exciting 3D viewing experience available to as many football fans as possible, a dedicated global 3D public viewing project will debut at this yearâ€™s FIFA World Cup. Eight matches will be fed live to digital cinemas and selected venues in 3D HD quality around the globe. To this end, FIFA has appointed Swiss-based Aruna Media AG to manage the exclusive 3D cinema and entertainment venue rights for live games in 3D. Aruna plans to broadcast live 3D coverage of matches to around 26 countries and is in advanced discussions with several major markets. <br /> <br />Complementing the 3D live broadcast and public viewing activities, the general public will also be able to exclusively enjoy the 3D promotional trailers shown on Sony 3D BRAVIA TVs in around 4,000 Sony-affiliated retail stores worldwide, including 200 Sony flagship stores. <br /><br />Furthermore, Sony Pictures Home Entertainment today unveiled plans to produce and distribute the official FIFA film in 3D on Blu-ray Disc this year.