A look at LGs 31 inch OLED-TV
LG’s fantastic 31” OLED-TV in action

07 Sep 2010 | Rasmus Larsen |

We went to LG booth at IFA 2010 to take a look at this technological wonder. The 31-inch OLED-TV demonstrates that the OLED technology has huge potential and that it’s getting closer to living room sizes. Here are some pictures and impressions.

FlatpanelsHD will be in Berlin to cover the world’s largest consumer electronics fair IFA 2010. Starting September 1 through September 10 you can read all about the new products and electronics trends here on FlatpanelsHD. Check out the front page or our IFA 2010 Coverage site. You can also subscribe to our Newsletter or RSS feeds.

LG 31” OLED-TV in action

At IFA 2010 LG demonstrated a 31-inch OLED-TV that will become available in the market in 2011. We went to the LG booth to look at the OLED-TV and OLED technology, that is expected to become the next big thing in display technology.


The OLED-TV is 31 inches and not ready to conquer the living room yet but we’re getting closer. And when you consider that the two only OLED-TVs on the market at the moment is the Sony's 11-inch XEL-1 and LG’s 15-inch EL9500 the new 31-inch model is certainly a big step in the right direction.

The OLED-TV is extremely thin and almost as thin as a paper. It measures 2.9 mm and that’s even more impressive in reality than it sounds. Most of the controller electronics have been moved to the stand but the prototype surely illustrates just how thin the OLED technology can become. Samsung, for example, earlier exhibited a just 0.05 mm OLED-TV.


Our experiences reveal that the OLED technology has incredible potential. The TV offers fantastic rich and vivid colors (although oversaturated), impressive detailing, perfect blacks and extremely wide viewing angles.

It was hard to really examine the response time and blurring on the panel but pretty much everything we saw was detailed and remained in focus even during fast paced motion. When we tested the Sony XEL-1 (review only available on our Danish site) we saw the same trend.

I spent far more time in front of this product than anything else at IFA, and caught myself returning to LG’s OLED stand several times. Again, I must say that I’m very impressed with the OLED technology and still have very high hopes for this technology in the future.

OLED best for 3D

We mentioned some of the technical details in the previous article. In that article we also told you that the OLED-TV is 3D ready.


LG also gave us some 3D demonstrations of the OLED-TV and the picture quality was very beautiful. The 3D picture was detailed, the 3D depth was good and I saw no crosstalk at all. The only negative thing is the small TV, naturally.


LG used the passive 3D technology to get 3D on the OLED-TV, and LG had also created these very elegant 3D glasses.

And here’s one more picture of the wonder.


Available in 2011

LG says that TV will be available in 2011. This also supports the previous LG statements about a 30-inch OLED-TV in 2011 and 40-inch OLED-TVs in 2012.

The price is not final but has should be around $7,000. That’s pretty high, but we’re so excited to learn more.

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