Sony today announced the European launch of the Qriocity Video On Demand service. This pay-per-view movie streaming service will be available in High Definition on Sonyâ€™s 2010 network-enabled devices. Hundreds of movies are available to rent.<br /><br /><h3>Sony Qriocity</h3>Available in France, Germany, Italy, Spain and the UK, the Qriocity Video On Demand service is a pay-per-view movie streaming service that allows film fans to rent movies, including the latest releases and films from local studios, straight to their Sony 2010 network-enabled BRAVIA TV, Blu-ray Disc player, or Blu-ray Disc Home Theatre system.<br /><br /><p align=center><a id="thumb" href="pictures/sonyqriocity-1l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/sonyqriocity-1.jpg" alt="Sony Qriocity" title="Click to enlarge" /></a><br><i>Sony Qriocity service</i></p><br />Film lovers can now instantly rent from a growing library of hundreds of Hollywood blockbusters from Twentieth Century Fox Home Entertainment, Lionsgate, Metro-Goldwyn-Mayer Studios Inc. (MGM), Paramount Pictures, Sony Pictures Home Entertainment, Starz Digital Media, The Walt Disney Company, NBC Universal International Television Distribution, and Warner Bros. Digital Distribution, as well as films from local studios.<br /><br />The Qriocity play list includes new releases as well as a wide variety of favourites, classic movies and local language movies, many of which are available in both Standard Definition (SD) and High Definition (HD). New content will be added regularly and consumers can register for the service and check news of the latest additions to the movie library at <a href=http://www.qriocity.com target><b>www.qriocity.com</b></a><br /><br />Qriocity can be found under the Qriocity icon on the cross media bar on the main menu. After renting a film, consumers have up to 14 days to start watching their movie, and once playback is started, they have 48 hours to watch the film as many times as they like.<br /><br />Rental prices for SD content start from ÂŁ2.49 (â‚¬2.99) for library content and ÂŁ3.49 (â‚¬3.99) for new releases, while HD content start respectively from ÂŁ3.49 (â‚¬3.99) and ÂŁ4.49 (â‚¬4.99).