Bang and Olufsen, Smart TV
B&O enters strategic cooperation with Intel

07 Jan 2011 | Rasmus Larsen |

Bang & Olufsen is working in cooperation with Intel to gain access to the latest technologies in Smart TV, and to provide Intel with first hand information in the consumer electronics industry from a leader in the high-end segment.

B&O and Intel to cooperate on Smart TV

Bang & Olufsen, a worldwide provider of exclusive, high quality audio and video products is working closely with Intel, the world leader in silicon innovation.

- “During this convergence of PC, TV and audio technologies, this strategic cooperation with Intel is hugely important to Bang & Olufsen. We are looking forward to working with Intel on creating unique product solutions for the future”, says Kalle Hvidt Nielsen, President & CEO, Bang & Olufsen.

B&O to co-operate with Intel for Smart TV solutions
B&O to co-operate with Intel for Smart TV solutions


- “This strategic cooperation with Intel provides Bang & Olufsen with access to the latest silicon process technologies. This will enable Bang & Olufsen to stay at the technological forefront in the future and increase the efficiency of Bang & Olufsen’s product development”, Kalle Hvidt Nielsen continues.

- “Bang & Olufsen represents a unique opportunity and brings a deep understanding of the high-end consumer DTV market to this exciting cooperation”, says Wilfred Martis, General Manager, Retail CE, Digital Home Group, Intel Corporation.
- “Intel looks forward to this collaboration to develop smart TV enabling products that take advantage of Bang & Olufsen’s design and engineering expertise.”

Bang & Olufsen will be launching this cooperation at the CES 2011 in Las Vegas these days. We will return with more information as soon as possible.



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