All manufacturers launched 3DTVs in 2010 but the success was absent. In 2011 manufacturers hope to see sales surge based on cheaper prices and new 3D Blu-ray movies and 3D games coming to stores. Samsung plans to sell 10 million and LG plans to sell 5 million.
2011: the year of 3DTVs?
We saw many new 3D flat panel TVs in 2010 but we didn’t see much 3D content, which proved to be a real show-stopper. In 2011 the manufactures expect to see more 3D games and many more 3D Blu-ray movies coming out.
That’s why Samsung has upped their 3D sales target to 10 million in 2011. That’s well above Samsung’s 2010 sales of 2 million 3DTVs. LG plans to sell 5 million 3DTVs in 2011.
The interesting aspect here is that Samsung is moving aggressively on 3D with the active shutter 3D technology. LG on the other hand plans to supply both active and passive 3DTVs, with the latter often referred to as “3D to the masses”. Still, LG only plans to sell 5 million 3DTVs compared to Samsung’s sales target of 10 million.
We have already seen most of the new 2011 products from most manufactures and both Samsung and LG plan to release more 3DTVs and significantly cheaper 3DTVs.
It’s still unclear whether the sales target has been based on expectations of higher consumer demand or just the fact that 3D will be integrated in almost all mid to high-end TVs in 2011.