Netflix Europe
Netflix readies international expansion

31 Mar 2011 | Rasmus Larsen |

Most US citizens know Netflix, that offers movies, documentaries and TV shows over the internet directly to your TV, Blu-ray player, mobile device or other connected device. Netflix now seems to be readying an international expansion starting with Europe.

Netflix coming to Europe

Netflix is a US-based video-on-demand streaming subscription service that has penetrated the US market in recent years, with integration in most connected devices such as TVs, Blu-ray players, media centers, smartphones and tablets.

It basically means that you can see movies, shows and documentaries over the internet on pretty much any device.

Netflix plans to go international
Netflix plans to go international


Netflix has talked about their international plans for a few months now but it seems that Netflix is moving closer to the launch, which is interesting as Netflix also recently started acquiring exclusive rights to US TV shows.

Two new job openings at Netflix mention the need to prepare for “rapid” international expansion and Netflix also mentions that the new Analyst job opening “will support a specific country / region outside of North America”. Furthermore, Netflix seeks people with fluency in “English, Dutch, French, German, Italian, Japanese, Korean, Portuguese (Brazilian and European), and Spanish (Latin American and European)”.

The mentioned languages pretty much give away the countries and Reed Hastings, CEO of Netflix, said in January 2010 that “big market for Hollywood content (after the U.S.) is Europe...Third is Asia. Fourth is the rest of the world”, which means that Netflix will probably look to expand in Europe at first.

Nothing is official at this point but we’re sure the Europeans hope to see Netflix in their Smart TVs as soon as possible.

Source: Engadget



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