Philips and LG Smart TV
Philips, LG, Sharp & Loewe in Smart TV partnership

02 Sep 2011 | Rasmus Larsen |

Philips, LG, Sharp & Loewe have taken the initiative to investigate the possibility of a specification for Apps on their Smart TV platforms. That should make it easier for developers to release Apps and therefore bring more Apps to the united Smart TV platform.

Philips, LG, Sharp & Loewe Smart TV partnership

This was unexpected. Philips, Sharp and Loewe were already working together on a common Smart TV platform but now LG has been added and the four companies plan to combine their Smart TV efforts.

LGs current Smart TV platform
LG’s current Smart TV platform


The companies will look into a specification of common technical requirements for Smart TV, based upon open standards such as HTML5, CE-HTML and HbbTV. As a first step, they will introduce the first beta version of a common Software Development Kit (SDK), which illustrates the need to define technical requirements that would allow developers to create a single application that can run on the Smart TV’s from Philips, LG, Sharp and Loewe.

Philips Smart TV platform
Philips current Smart TV platform


This cooperation, for which Philips and LG signed a letter of intent, aims to simplify the way applications are developed. Currently, application developers spend a lot of time and effort porting and testing their applications on different TV platforms. By reducing this, developers will be able to spend more time on actually developing useful applications such as movies on demand, catch-up TV, music services, games, Social Networking Services and infotainment.

The press release is not very specific but we are pretty sure that the manufacturer's will keep the graphical user interface from their current Smart TV platforms and only seek to find a common TV App specification.

Philips, LG and Sharp invite other Smart TV makers, application developers, and other interested parties to participate in this initiative.

The beta version of the common SDK will be released by early October 2011.



Share on:


Latest news

UEFA.tv

UEFA debuts free streaming service UEFA.tv

14 Jun 2019 | Rasmus Larsen |
Sony A9G OLED

Sony A9G OLED wins 'King of TV' at 2019 TV Shootout

13 Jun 2019 | Rasmus Larsen |
The Wall Luxury

Samsung will launch 'The Wall Luxury' microLED displays in July

13 Jun 2019 | Rasmus Larsen |
Xbox

Next-gen Xbox console will have a disc drive

12 Jun 2019 | Rasmus Larsen |
Sony A8G

Sony 2019 A9G and A8G OLED TVs now available

11 Jun 2019 | Rasmus Larsen |
Iron Man

All Marvel Cinematic Universe films will be remastered in 4K

10 Jun 2019 | Rasmus Larsen |
Project Scarlett

Next-gen Xbox: 8K graphics, 120fps, SSD & ray-tracing - launching in 2020

10 Jun 2019 | Rasmus Larsen |
Batman

WarnerMedia streaming service likely to be more expensive than Netflix, Disney+

07 Jun 2019 | Rasmus Larsen |