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Loewe design concepts at IFA 2011
Loewe design concepts at IFA 2011

09 Sep 2011 | Rasmus Larsen |

At IFA 2010 Loewe showcased some creative design concepts to visitors. And at IFA 2011 Loewe continues the tradition with a range of new design concepts such as Loewe’s floor-to-wall stand, a Mirror-TV , a Pivot-TV and a Smart TV concept with two displays.

Loewe floor-to-wall position

Loewe showcased some fascinating design concepts at IFA 2011, just like they did last year. Loewe has no concrete plans to bring all of them to market but they hope to push the boundaries of TV design and get feedback from exhibition visitors.

Loewe's first creation is not a TV but instead a floor-to-wall stand. The stand can be mounted on existing TVs from Loewe and that probably also means that it will be available to interested customers.

Loewe floor-to-wall stand
Loewe floor-to-wall stand


Loewe Mirror TV

Loewe has developed a Mirror-TV. We have seen displays in mirrors before but the execution of Loewe’s concept was quite good. It was impossible to see the borders of the LCD panel. At the same time images on the display appeared very crisp.

Loewe Mirror-TV
Loewe Mirror-TV


Loewe demonstrated how users can use applications such as calendar, photo viewing and news. But video calling is also possible, Loewe said.

Loewe Mirror-TV
Loewe Mirror-TV


Loewe Smart TV

Loewe is already collaborating with Philips, LG and Sharp when it comes to Smart TVs but that does not stop Loewe from dreaming and experimenting. At IFA Loewe demonstrated this Smart TV concept where two displays are utilized.

Loewe Smart TV concept
Loewe Smart TV concept


The main screen (the large one) is just a regular TV screen. The smaller left screen can be used for a range of applications. In the picture above you see how Loewe runs a twitter feed on the secondary screen and on the picture below notice how buttons are used to enter sub menus. If one clicks on the Play button games are divided into categories such as Strategy, Race, Sport and “jump and run”.

Loewe Smart TV concept
Loewe Smart TV concept


Loewe has also created a media remote control seen on the picture below – and the design and choice of materials is not bad either.

Loewe Smart TV concept
Loewe Smart TV concept


Loewe 21:9 Pivot TV

Loewe has no Cinema 21:9 TVs available today but they are experimenting with the format – obviously.

Loewe 21:9 Pivot TV
Loewe 21:9 Pivot-TV


Loewe calls it the Pivot-TV, simply because it comes with an automatic rotation axis stand that can turn the extra wide 21:9 panel 90 degrees into pivot.

Loewe 21:9 Pivot TV
Loewe 21:9 Pivot-TV


That’s all for now. Check out Loewe’s design concepts from last year’s IFA 2010 fair, too.



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