At last year's CES 2011 show in Las Vegas Samsung and RealD exhibited a passive 3DTV prototype that utilized cheap polarized 3D glasses. Samsung and RealD had plans to release products but now Samsung has decided not to partner up with RealD 3D and has cancelled the deal.
Samsung skips RealD’s passive 3D technology
Samsung is focusing on the active 3D technology, while more competitors recently have joined the passive 3D technology that utilizes cheap polarized 3D glasses but also has lower 3D resolution.
Samsung has canceled plans to use RealD’s passive 3D technology
And Samsung has also been considering passive 3DTVs in collaboration with RealD. ReadD’s 3D technology works by moving the active shutters from the active shutter glasses into the actual TV panel, which also means that only polarized 3D glasses are needed to get Full HD 3D pictures.
Samsung has now cancelled the partnership that was already announced as a licensing deal. Samsung has not issued any comments but RealD’s stock holders reacted promptly by sending the shares down 14 percent in the aftermarket. RealD says that they are now actively seeking a new partner for the so-called RDZ 3D technology.