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Apple TV to take 32 % market share
Apple TV to hold 32% market share in 2011

13 Dec 2011 | Rasmus Larsen |

The small, black Apple TV box is predicted to sell nearly 4 million in 2011 and take a 32 % market share of the Connected TV Player market, beating streaming boxes such as Roku, Boxee box, Google TV and Western Digital.

Apple TV beats competition

A report by Strategy Analytics predicts that the black $99 Apple TV box will take 32 % market share (in USA and Europe) by selling 4 million in a near-12 million market in 2011.

Apple TV
The Apple TV box is leading the market in 2011

A 32 % market share would put Apple ahead of all TV box competitors, including Roku, Boxee box, Google TV and Western Digital, even though Apple continue to label their TV box as a “hobby”. However, gaming consoles with connected TV functionality, such as PlayStation 3 and Xbox 360, have not been included in the report, even though they offer TV and streaming functions.

The report also notes that 30 % of the Apple TV box owners have paid or rented a movie or TV show, compared to 20 % of users of other TV boxes.

Yesterday Apple expanded their iTunes movie offerings to Latin America. In September Apple expanded to a range of EU countries.

Apple is expected to introduce their first Smart TV in 2012 or 2013. Steve Jobs revealed that he was working on a TV in the biography by Walter Isaacson. Learn more about the coming Apple HDTV in the Apple section here.

- Source: Strategy Analytics

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