UK-based Sky has just announced that it will launch a new internet TV service in the UK in the first half of 2012. The service will be available to anyone in the UK on a PC/Mac, laptop, tablet, smartphone, game console or connected TV.<br /><br /><h3>Sky internet TV service</h3>Sky offers traditional TV channels in the UK but in the first half of 2012 Sky wants to expand their offerings with an internet-based TV service, to challenge Lovefilm and <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1319445676><b>Netflix that recently entered the UK</b></a>.<br /><br /><p align=center><img class="imgresponsive" src=pictures/sky.jpg><br><i>Sky wants to compete with Lovefilm and Netflix in the UK</i></p><br />The service will offer Sky Movies on demand with â€śsports and entertainmentâ€ť later on. Sky gives users the option to pay per episode or via a monthly unlimited subscription model. The current Sky GO service will continue.<br /><br />The service will be available anywhere for users with an internet connection. Users can access the video content via browsers or apps for handheld devices.<br /><br />Sky provides no further details at this point but says that the service will be online in the â€śfirst half of 2012â€ť and that â€śmore details of the new service will be revealed closer to launchâ€ť.