Sony to invest in OLED and Crystal LED
Sony to invest in Crystal LED & OLED technology

09 Feb 2012 | Rasmus Larsen |

Sony’s new CEO Kaz Hirai has presented a plan to turn Sony’s business around. Hirai has outlined four points that will make this possible. He also reveals that Sony plans to invest heavily in the Crystal LED and OLED technologies.

Sony’s rescue plan

Sony presented a massive $2 billion loss in Q3 2011 and needs to turn things around. The new CEO Kaz Hirai has presented a four-point plan.

Sony’s Crystal LED prototype
Sony to invest in Crystal LED and OLED technologies

1. Re-enforcing of Sony’s core business
Sony recognizes that their strong divisions are gaming and digital imaging division, and they want to stregthen and focus on these further. The know-how and technologies in these businesses will also help Sony to efter the mobile segment (after buying out Sony Ericsson) with unique, integrated products, instead of relying on a broad line-up.

2. Rebuilding of TV business
Sony’s LCD-TVs have been commoditized and Sony has too many products available. Kaz Hirai wants to focus on fewer and better TVs in the mid-end and high-end segments, integrated through Sony Entertainment Network. Kaz Hirai also says that Sony will make intensive investments in Crystal LED, OLED and other products with Sony’s own technologies to create differentiated TVs in the future.

3. Reformation of business portfolio
Sony is involved in many different businesses and wants to examine the line ups in order to find out which products are becoming commoditized products without added value. These product categories will be discontinued.

4. Acceleration of innovation
Kaz Hirai wants to strengthen ties between research/development and business divisions and he will oversee this himself. He also wants to make sure that Sony explores how to combine Sony’s competencies and technologies in new product categories.

The note about Crystal LED and OLED is of particular interest. Sony did not exhibit any OLED-TVs at CES 2012 in Las Vegas but did exhibit a Crystal LED-TV prototype. Kaz Hirai’s plan also debunks the rumors that Sony is abandoning the OLED business – a rumor FlatpanelsHD rejected earlier.

- Sources: Sony & Nikkei

Share on:

Latest news

TCL 6 series

TCL surges past Samsung in North American TV shipments

19 Jun 2019 | Rasmus Larsen |
Hisense OLED

Hisense is bringing its OLED TV to the UK & parts of Europe

18 Jun 2019 | Rasmus Larsen |
tvOS 13

Apple TV is getting a picture-in-picture mode with tvOS 13

18 Jun 2019 | Rasmus Larsen |
Samsung TV

Samsung: Important to scan your Samsung TV for malware & viruses

17 Jun 2019 | Rasmus Larsen |

UEFA debuts free streaming service

14 Jun 2019 | Rasmus Larsen |

Sony A9G OLED wins 'King of TV' at 2019 TV Shootout

13 Jun 2019 | Rasmus Larsen |
The Wall Luxury

Samsung will launch 'The Wall Luxury' microLED displays in July

13 Jun 2019 | Rasmus Larsen |

Next-gen Xbox console will have a disc drive

12 Jun 2019 | Rasmus Larsen |