Printable OLED
2011: Samsung takes crown, LG second & Sony third

16 Feb 2012 | Rasmus Larsen |

Analytics firm Displaybank has released their yearly market share report for TV makers. It shows that the South Korean TV makers are increasing their lead, the Japanese TV makers continue to lose market share, and the Chinese TV makers have seen significant growth.

2011 TV market share report

Displaybank has released their report for flat-panel TV shipments in 2011, based on their monthly data. The report shows that Samsung is leading the TV market with a 20% share, LG is second with 13% and Sony is third with 9%.


2011 TV market share report, source: Displaybank


If we look at the LCD-TV market (that also covers “LED”), Samsung and LG's LCD-TV shipments have grown by 12% and 6%, respectively, compared to 2011, and Sony has seen 6% negative growth. China-based TV makers’ rapid growth has been particularly evident throughout 2011. The top-6 China-based companies (TCL, Hisense, Skyworth, Changhong, Konka and Haier) recorded 34 % in average growth (read our article on Chinese TV makers here).

The plasma market is led by Panasonic with 5.7 million TVs sold. Samsung sold 5.2 million plasma TVs and LG sold 4.3 million plasma TVs. Panasonic experienced 20% negative growth in 2011 compared to 2010. Samsung expanded their plasma business by 4%. China-based Changhong recorded an impressive 158 % growth in the plasma segment and reached 1.5 million plasma TVs.

For 2012 the China-based TV makers are expected to continue growth but the South Korean makers will keep the lead. The Japan-based TV makers are expected to continue struggling, Displaybank believes.

- Source: Displaybank



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