According to the New York Post, Apple is moving forward with a subscription TV service that, reportedly, will be available before Christmas. It is an Internet streaming service and is considered one of the key elements in the coming Apple HDTV.<br /><br /><h3>Apple to launch TV service</h3>Apple is expected to launch a new <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1329153218><b>Apple TV box on Wednesday</b></a> and rumors have been swirling for some time that Apple is going to launch an <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1319541695><b>HDTV</b></a>. Apple is also working on a TV service, it seems.<br /><br /><p align=center><a id="thumb" href="pictures/appletv2010-1l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/appletv2010-1.jpg" alt="Apple TV" title="Click to enlarge"/></a><br><i>Apple is expected to launch TV service before christmas – here you see the current Apple TV box with movie rentals</i></p><br />The New York Post describes how Apple is working on a subscription TV service that allow users to stream video content directly to the TV screen over the internet.<br /><br />Apple is reportedly demanding to control both price and content, and they are pressuring the TV companies to play along, despite resistance. According to the sources, prominent Eddy Cue, who has also been involved in previous content deals, is leading negotiations. <br /><br />According to the same sources, Apple is also considering the possibility to offer TV channels as â€śappsâ€ť. The exact details have not been decided but Apple has been in talks with TV broadcasters since 2009, it is said.<br /><br />According to the New York Post, the TV service will launch before Christmas. The TV service is also viewed as an essential element that needs to be ready before an Apple HDTV will launch. Appleâ€™s HDTV is rumored for late 2012 or 2013.