Intel was a partner on the first Google TV project that <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1314646077><b>failed miserably</b></a>. Intel later dropped their Smart TV plans but it seems that they now want to return – in a way. Intelâ€™s new Atom CE5300 chip supports 1080p and created for Smart set-top boxes.<br /><br /><h3>Intel still in the Smart TV game</h3>We have Smart TVs and we have Smart TV functionality built into external media boxes and TV set-top boxes. Intel tried to get foothold in the first market together with Google, Sony and Logitech, but failed miserably. Now Google has chosen ARM as a partner for future Google TV products, so Intel hopes to partner with TV companies for their set-top boxes.<br /><br /><p align=center><img class="imgresponsive" src="pictures/intelatomce5300-1l.jpg" alt="Intel reenters the Smart TV realm with a new box-centric strategy"><br><i>Intel reenters the Smart TV realm with a new box-centric strategy</i></p><br />The new dual-core Atom CE5300 chip is designed specifically for set-top boxes with Smart TV functionality such as video streaming. The chip supports 1080p, video chatting, gaming, and is faster than the chip in the first Google TV products.<br /><br />The first product to use the new chip is Aminoâ€™s Freedom Live Media Gateway; a set-top box with video-on-demand services. So, it seems that Intel is still on board when interactive Smart TV services enter the living room. Question is if ARM, with their low-power, high-performance processers – that are also utilizes in smartphones and tablets as well as boxes such as <a href=http://www.flatpanelshd.com/review.php?subaction=showfull&id=1332241339><b>Apple TV</b></a> – feel threatened?