Intel new Atom chip for set-top boxes
Intel develops 1080p chip for Smart set-top boxes

20 Mar 2012 | Rasmus Larsen |

Intel was a partner on the first Google TV project that failed miserably. Intel later dropped their Smart TV plans but it seems that they now want to return – in a way. Intel’s new Atom CE5300 chip supports 1080p and created for Smart set-top boxes.

Intel still in the Smart TV game

We have Smart TVs and we have Smart TV functionality built into external media boxes and TV set-top boxes. Intel tried to get foothold in the first market together with Google, Sony and Logitech, but failed miserably. Now Google has chosen ARM as a partner for future Google TV products, so Intel hopes to partner with TV companies for their set-top boxes.

Intel reenters the Smart TV realm with a new box-centric strategy
Intel reenters the Smart TV realm with a new box-centric strategy

The new dual-core Atom CE5300 chip is designed specifically for set-top boxes with Smart TV functionality such as video streaming. The chip supports 1080p, video chatting, gaming, and is faster than the chip in the first Google TV products.

The first product to use the new chip is Amino’s Freedom Live Media Gateway; a set-top box with video-on-demand services. So, it seems that Intel is still on board when interactive Smart TV services enter the living room. Question is if ARM, with their low-power, high-performance processers – that are also utilizes in smartphones and tablets as well as boxes such as Apple TV – feel threatened?

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