Back in <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1327999437><b>January 2012</b></a> we told you about UK-based Skyâ€™s plans to launch a streaming video service in the UK. Sky has now official announced that it will be called â€śNow TVâ€ť and that it is coming this summer.<br /><br /><h3>Now TV video streaming</h3>Skyâ€™s Now TV streaming service will be available to everyone in the UK. The streaming service will let users enjoy instant access to â€śhigh quality contentâ€ť on smartphones, laptops, tablets and Smart TVs.<br /><br /><p align=center><img class="imgresponsive" src=pictures/nowtv.jpg><br>Skyâ€™s Now TV streaming service will launch this summer</i></p><br />CEO Jeremy Darroch hesitated from talking about specific content examples but says that movies, sports, entertainment and more will be available either a as pay-as-you-go (pay for the content you want) option or as a monthly payment. It will not require any contract and will be available to all UK-based people – even those without a Sky TV subscription plan.<br /><br />The two existing Sky Go and Sky Sports apps will continue as add-ons for Sky TV subscribers, Darroch said. Now TV will instead target the â€ś13 million UK homesâ€ť without pay TV.<br /><br />Now TV will start offering movies this summer followed by sports and entertainment shortly after.