Back in January 2012 we told you about UK-based Skyâ€™s plans to launch a streaming video service in the UK. Sky has now official announced that it will be called â€śNow TVâ€ť and that it is coming this summer.
Now TV video streaming
Skyâ€™s Now TV streaming service will be available to everyone in the UK. The streaming service will let users enjoy instant access to â€śhigh quality contentâ€ť on smartphones, laptops, tablets and Smart TVs.
Skyâ€™s Now TV streaming service will launch this summer
CEO Jeremy Darroch hesitated from talking about specific content examples but says that movies, sports, entertainment and more will be available either a as pay-as-you-go (pay for the content you want) option or as a monthly payment. It will not require any contract and will be available to all UK-based people – even those without a Sky TV subscription plan.
The two existing Sky Go and Sky Sports apps will continue as add-ons for Sky TV subscribers, Darroch said. Now TV will instead target the â€ś13 million UK homesâ€ť without pay TV.
Now TV will start offering movies this summer followed by sports and entertainment shortly after.