B&O Play TV
B&O Play TV coming this quarter

18 Apr 2012 | Rasmus Larsen |

Bang & Olufsen has just released their earnings report for the third quarter, and it includes a few references to the coming B&O Play TV. Bang & Olufsen has very high expectations for the new “TV concept” that will be available this quarter.

B&O Play TV coming soon

In February, Bang & Olufsen exclusively revealed to FlatpanelsHD that a new B&O Play TV is coming. Bang & Olufsen has now started referring to the new product as a “TV concept”.

B&O PLAY-logo
The B&O Play TV will be available soon


- "[Translated:] In the fourth quarter, Bang & Olufsen will launch a new television concept, in the B&O Play sub brand, that we have very high expectations for," Bang & Olufsen says.

Please notice that Bang & Olufsen’s third quarter earnings report has been released today and that the “fourth quarter” is April, May and June 2012.

What to expect from the B&O Play TV remains unanswered. The TV will be a member of the new B&O Play line that targets digital consumers with products that are cheaper compared to the traditional Bang & Olufsen products. Bang & Olufsen also mentions that they have “other” new products coming this quarter.

For the third quarter the company reports profits of 19 million DKK on revenue of 766 million DKK. Also, see FlatpanelsHD’s B&O Play interview here.



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