Tablets are popular TV devices
Tablets now second most popular TV screen

25 Apr 2012 | Rasmus Larsen |

The second most popular way to watch TV shows and related TV content is now on tablets, according to a study by Viacom. The change of behavior comes at the expense of PCs and the iPad is the most significant driver.

Tablets become TV screens

TVs are still the most popular devices for watching TV shows and movies by far but tablets are becoming more and more widely used. According to Viacom, 15 percent of total viewing in the US now occurs on a tablet.

More and more people use their tablet to watch TV shows
More and more people use their tablet to watch TV shows


Smartphones are also popular but the study suggests that some viewing previously done on a smartphone screen is switching to tablets. The most popular genres are comedy and music, which also aligns with previous finding on PCs and smartphone. The traditional TV still dominates in reality TV, drama, sci-fi and sports.

The study also points to the fact that people are increasingly multitasking while watching TV. Many of the respondents say that they use tablets to multitask or as a “complementary experience”, which probably means that they are searching for fact, information or related content – or just browsing.

What about you? Do you use your tablet to watch TV? Or use your tablet while watching TV on the big screen?

- Source: Viacom



Share on:


Latest news

LG wallpaper OLED

LG, Samsung lead premium TV markets

25 Jun 2019 | Rasmus Larsen |
Apple tvOS 13

Apple releases tvOS 13 public beta with 'Wireless Audio Sync'

25 Jun 2019 | Rasmus Larsen |
Raspberry Pi 4 Model B

New Raspberry Pi 4 features 4K60 decoding, dual 4K monitor output

24 Jun 2019 | Rasmus Larsen |
Panasonic 2019 TV

Panasonic 2019 TV line-up

21 Jun 2019 | Flatpanels |
Toshiba HDR TV

Amazon launches 43-55" 4K TVs with Dolby Vision, starting at $330

21 Jun 2019 | Rasmus Larsen |
Netflix Recommended 2019

Only TVs that are 'always fresh' will receive Netflix's Recommended logo

20 Jun 2019 | Rasmus Larsen |
TCL 6 series

TCL surges past Samsung in North American TV shipments

19 Jun 2019 | Rasmus Larsen |
Hisense OLED

Hisense is bringing its OLED TV to the UK & parts of Europe

18 Jun 2019 | Rasmus Larsen |