Minimum prices on TVs
Samsung & Sony start enforcing minimum prices

23 May 2012 | Rasmus Larsen |

Have you noticed how Apple products cost the same in different stores? According to the Wall Street Journal, Samsung and Sony will take the same route, and introduce minimum prices on TVs in order to prevent ”showrooming”.

Higher prices on Sony/Samsung TVs?

According to The Wall Street Journal, Samsung and Sony will start restricting retailers from offerings discounts on their TV products.

Sony HX850
Sony and Samsung have started to enforce minimum pricing on TVs


By introducing a minimum pricing on TVs, the manufacturers hope to regain profitability for both themselves and retailers. Additionally, the manufacturers hope to prevent “showrooming” where customers peak around in stores, and buy from the cheapest online retailer afterwards.

The price strategy has worked out very pretty for Apple but we are unsure how it will work out for Sony and Samsung. Both manufacturers have so many TV models that it is almost impossible to grasp and both have a far wider retail spread. Also, customers could simply switch to one of the competing TV manufacturers, such as LG, Sharp or Panasonic, if they sell for a lot less.

We have already seen price hikes for some of Sony’s TVs, and it looks like TVs are about the get more expensive – or at least not sell at extreme discounts. Both companies have confirmed the change in their pricing policy.

- Source: Wall Street Journal



Share on:


Latest news

Hisense OLED

Hisense is bringing its OLED TV to the UK & parts of Europe

18 Jun 2019 | Rasmus Larsen |
tvOS 13

Apple TV is getting a picture-in-picture mode with tvOS 13

18 Jun 2019 | Rasmus Larsen |
Samsung TV

Samsung: Important to scan your Samsung TV for malware & viruses

17 Jun 2019 | Rasmus Larsen |
UEFA.tv

UEFA debuts free streaming service UEFA.tv

14 Jun 2019 | Rasmus Larsen |
Sony A9G OLED

Sony A9G OLED wins 'King of TV' at 2019 TV Shootout

13 Jun 2019 | Rasmus Larsen |
The Wall Luxury

Samsung will launch 'The Wall Luxury' microLED displays in July

13 Jun 2019 | Rasmus Larsen |
Xbox

Next-gen Xbox console will have a disc drive

12 Jun 2019 | Rasmus Larsen |
Sony A8G

Sony 2019 A9G and A8G OLED TVs now available

11 Jun 2019 | Rasmus Larsen |