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ITV Player 2.0 and Lovefilm 1080p
UK: iTV Player 2.0 app & Lovefilm 1080p streaming

07 Jun 2012 | Rasmus Larsen |

The internet TV revolution is starting to take shape in the UK. ITV has launched an ITV Player 2.0 app with live TV channel streaming and Lovefilm has started to stream movies in 1080p.

UK internet video streaming updates

The US internet streaming market is developing at rapid pace but things are also starting to speed up in Europe where the UK is leading the pack.

ITV Player 2.0
ITV Player 2.0 will let UK customers stream live TV channels to their Apple devices

ITV – the UK TV company – has launched a new app for iPhones/iPads called ITV Player 2.0. The new apps brings live streaming of the two ITV1 and ITV2 channels. Aditionally, ITV will provide streaming of some live event even if it is not broadcast on one of the two channels. The ITV Player 2.0 also supports AirPlay Mirroring that allows you to stream the content onto your living room TV via AirPlay and the Apple TV.

Lovefilm 1080p
Lovefilm is introducing 1080p video streaming in the UK and Germany

Amazon’s Lovefilm has also moved forward, and is now introducing 1080p movie streaming in the UK and Germany. 1080p streaming is available via PC and Mac. However, the app for Xbox 360, as well as Samsung and LG Smart TVs is capped at 720p. In Germany HD streaming is not avaiable through Xbox 360 and Smart TVs yet. Lovefilm recommends minimum 4 Mb/s internet for 720 and 12 Mb/s for 1080p.

It is an interesting trend, and the UK could drive the rest of the European region into the internet video era. Globally, Netflix is still leading the internet streaming market and recently lauched in the UK after its US succes. Netflix has offered 1080p streaming in the UK since January.

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