Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reason<div class="billede"><img src="pictures/mini-appletv2.jpg" alt="LG G2 Google TV"></div>Apple TV sales surpasses Microsoft Xbox 360 sales - FlatpanelsHD LG G2 Google TVApple TV sales surpasses Microsoft Xbox 360 sales">

LG G2 Google TV
Apple TV sales surpasses Microsoft Xbox 360 sales

25 Jul 2012 | Rasmus Larsen |

In what many have dubbed "the battle for the living room" the Apple TV seems to be getting a foothold. In the just ended quarter, Apple sold 1.3 million Apple TV boxes, surpassing Microsoft's sales of 1.1 million of Xbox 360s.

Apple TV gaining on Xbox 360

At first it might seem like an odd comparison but industry watchers have shifted focus to the next battleground that the internet could potentially turn upside down; the living room. Microsoft has increasingly tried to position the Xbox 360 as a video and music center, besides the gaming capabilities. Apple has taken a different approach and focused on video and music from the beginning, and later added support for games (via AirPlay) and other content.

The new Apple TV 1080p
The user interface on the Apple TV box


In the most recent quarter, Apple sold 1.3 million Apple TV boxes and Microsoft sold 1.1 million Xbox 360 consoles. Microsoft experienced a significant decline whereas Apple experienced a 170 % increase year-over-year. If the entire lifespan of the devices is taken into consideration the Xbox 360 wins by a huge margin, however. The Xbox 360 has also been on the market for many years so it is not a surprise that sales are declining. As for the PlayStation 3, which Sony also has tried to position as a video streaming console, sales from the previous quarter were higher but Sony has not released sales figures for the most recent quarter.

Is Microsoft winning the battle for the living room?
Microsoft wants to make the Xbox 360 a complete living room entertainment center


Apple CEO, Tim Cook, still calls the Apple TV a hobby but says that Apple sees a huge potential in the Apple TV product. Apple is also said to be preparing a launch of an Apple HDTV but this remains a rumor.

Microsoft is expected to launch the Xbox 720 within a few years. The Apple TV box will be updated later this year with iOS 6 that adds, amongst other things, a new AirPlay feature, enabling users to stream audio from movies and TV shows wirelessly to external speakers.



Latest news

Mimi on Philips TV

Philips 2021 TVs can match sound to your individual hearing profile

04 Mar 2021 | Rasmus Larsen |
Reavon UHD Blu-ray players

Two new UHD Blu-ray players from newcomer Reavon launching in April

03 Mar 2021 | Rasmus Larsen |
PlayStation Video

Sony PlayStation Store will no longer offer movie purchases & rentals

03 Mar 2021 | Rasmus Larsen |
Samsung 2021 TV

Samsung 2021 TV line-up

02 Mar 2021 | Flatpanels |
SmartThings for Nvidia Shield

Samsung SmartThings on Nvidia Shield: Your home will soon stop working

02 Mar 2021 | Rasmus Larsen |
EU energy label 2021

New, stricter EU energy labels for TVs specify SDR & HDR consumption

01 Mar 2021 | Rasmus Larsen |
Sony A90J OLED

Sony's 2021 flagship OLED A90J starts at $3000 / €2600 / £2700

01 Mar 2021 | Rasmus Larsen |
Kodi 19

Kodi 19 released with support for tvOS (Apple TV), AV1, Dolby Vision, more

26 Feb 2021 | Rasmus Larsen |