Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reason<div class="billede"><img src="pictures/mini-netflix2.jpg" alt="Netflix to enter Scandinavia"></div>Netflix's new EU market is Scandinavia - FlatpanelsHD Netflix to enter ScandinaviaNetflix's new EU market is Scandinavia">

Netflix to enter Scandinavia
Netflix's new EU market is Scandinavia

25 Jul 2012 | Rasmus Larsen |

It is earnings season and yesterday Netflix returned to profitability after a year of turmoil. In the earnings report Netflix announced the plan to enter an unnamed foreign market in Q4 2012. For months rumors have pointed to Scandinavia and most recent sources have almost confirmed the move.

Netflix to enter Scandinavia in Q4

Yesterday, Netflix reported revenue of $889 million and profit of $6 million for the just-concluded quarter. In the previous quarter Netflix reported a $5 million loss on revenue of $870 million. Netflix now has 27.56 million streaming subscribers worldwide.

Netflix is heading to Scandinavia, sources say
Netflix is heading to Scandinavia, sources say


Netflix also announced a plan to launch in an “additional attractive European market” in Q4. Netflix remains light on specifics but our sources have details to share. In early 2012, Netflix launched in the UK, and for months we have heard rumors that Netflix is planning to enter the Scandinavian market (Denmark, Norway and Sweden). Just last month a content provider was cited as saying that “their (Netflix’s) plan is to go live in 2012” (translated) when talking to one of the leading media publications in Denmark, Politiken.

Competing TV providers are well-aware that Netflix is preparing to enter the Nordic market which is largely dominated by linear TV broadcasting. Netflix is said to have been in negotiations with content providers for some time. YouSee, the largest TV provider in Denmark by a margin, was also cited as saying that,

- “We are aware that Netflix is coming, and we will counter their attack with the same business model,” to Politiken.

Sources have suggested a launch in “fall of 2012”. No pricing or content details have been mentioned.

Netflix has promised to share more details in Q3 2012.

- Source: Politiken, via FlatpanelsDK



Latest news

Apple TV app

Apple TV+ & iTunes movie library coming to PS5, PS4

22 Oct 2020 | Rasmus Larsen |
Samsung TV Plus

Samsung TV Plus gets UI refresh, coming to more EU countries in 2021

22 Oct 2020 | Rasmus Larsen |
Disney LG partnership

Disney will be equipping more of its film studios with LG OLED displays

21 Oct 2020 | Rasmus Larsen |
Quibi AirPlay

Struggling streaming service Quibi launches TV apps

21 Oct 2020 | Rasmus Larsen |
Oppo R1 TV

Oppo's first 4K TVs feature 8K support, 1-second boot time

20 Oct 2020 | Rasmus Larsen |

Samsung reports progress in QLED technology

20 Oct 2020 | Rasmus Larsen |
LG Rollable OLED

LG says that the launch of rollable OLED "marks a turning point in TV history"

20 Oct 2020 | Rasmus Larsen |
Xbox Series X optimized

List: Games optimized for Xbox Series X/S on launch day

19 Oct 2020 | Rasmus Larsen |