Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reason<div class="billede"><img src="pictures/mini-lgips7.jpg" alt="LG IPS7 bezel marketing trick"></div>Buyers expose LG's IPS7 bezel marketing trick - FlatpanelsHD

<div class="billede"><img src="pictures/mini-lgips7.jpg" alt="LG IPS7 bezel marketing trick"></div>Buyers expose LG's IPS7 bezel marketing trick

13 Aug 2012 | Rasmus Larsen |

LG recently unveiled the <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1343033350><b>IPS7 monitors</b></a> with extremely slim 1.2 mm bezels – or so they claim. Early buyers have exposed LG’s slightly too creative marketing. The bezel on the IPS7 monitors are nowhere near as slim as advertised. In fact, it is almost 10 times as wide.<br /><br /><h3>No slim-bezel IPS7 monitors</h3>With the new IPS7 monitors LG boasted an extremely slim bezel of just 1.2 mm, making the monitors ideal for multi-monitor setups. LG has sent out marketing pictures (see below) and features several videos on <a href=http://www.youtube.com/watch?v=gCQuPY5Ld64&feature=related target=_blank><b>YouTube</b></a> highlighting the thin bezel. The 1.2 mm bezel monitor is even shown on the box that the IPS7 monitor arrives in. Unfortunately, the marketing material has turned out to be a bit rosier than reality.<br /><br /><p align=center><a id="thumb" href="pictures/lgips7-1l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/lgips7-1.jpg" alt="LG’s new IPS7 monitors" title="Click to enlarge" /></a><br><i>This is how LG originally presented the IPS7 – with a super slim bezel</i></p> <br />Several early buyers have pointed out that the bezel is nowhere near 1.2 millimeters. In fact, it is actually 11 millimeters wide. Two YouTube videos (<a href=http://www.youtube.com/watch?v=oS96RjxxU7A target=_blank><b>1</b></a>, <a href=http://www.youtube.com/watch?v=y4fg9liWguo target=_blank><b>2</b></a>) clearly show how the bezel is much wider than claimed. <br /><br /><p align=center><img class="imgresponsive" src="pictures/lgips7lie-2.jpg" alt="Bezel on LG IPS7"><br><i>But the bezel is actually much wider, picture source: TechCentury</i></p><br /><h3>LG's reaction</h3>LG has since removed all marketing material from most of its web pages. However, the slim-bezel IPS7 pictures remain online at <a href=http://www.lg.com/au/it-monitors/lg-IPS277L-ips-monitor target=_blank><b>LG’s Australian website</b></a> and the promotional videos on <a href=http://www.youtube.com/watch?v=gCQuPY5Ld64&feature=related target=_blank><b>YouTube</b></a> are also still promoting the thin bezel. It is also unclear if LG has removed the slim-bezel pictures from the packaging.<br /><br /><p align=center><img class="imgresponsive" src="pictures/lgips7lie-1.jpg" alt="Bezel on LG IPS7"><br><i>The bezel is 11 mm wide; nowhere near 1.2 mm, picture source: TechCentury</i></p><br />FlatpanelsHD contacted LG about the matter. LG confirms that they are indeed in a process of removing all marketing-related material based on the wrong slim-bezel information. LG apologizes and clarifies that only the outer bezel is 1.2 mm but that an inner bezel adds to the width.<br /><br />- <i>Source: <a href=http://www.youtube.com/watch?v=oS96RjxxU7A&list=UUwhD-eIcPPCizmVQSCRrYyQ&index=3&feature=plcp target=_blank>TechCentury</a></i>



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