LG recently unveiled the IPS7 monitors with extremely slim 1.2 mm bezels – or so they claim. Early buyers have exposed LGâ€™s slightly too creative marketing. The bezel on the IPS7 monitors are nowhere near as slim as advertised. In fact, it is almost 10 times as wide.
No slim-bezel IPS7 monitors
With the new IPS7 monitors LG boasted an extremely slim bezel of just 1.2 mm, making the monitors ideal for multi-monitor setups. LG has sent out marketing pictures (see below) and features several videos on YouTube highlighting the thin bezel. The 1.2 mm bezel monitor is even shown on the box that the IPS7 monitor arrives in. Unfortunately, the marketing material has turned out to be a bit rosier than reality.
This is how LG originally presented the IPS7 – with a super slim bezel
Several early buyers have pointed out that the bezel is nowhere near 1.2 millimeters. In fact, it is actually 11 millimeters wide. Two YouTube videos (1, 2) clearly show how the bezel is much wider than claimed.
But the bezel is actually much wider, picture source: TechCentury
LG has since removed all marketing material from most of its web pages. However, the slim-bezel IPS7 pictures remain online at LGâ€™s Australian website and the promotional videos on YouTube are also still promoting the thin bezel. It is also unclear if LG has removed the slim-bezel pictures from the packaging.
The bezel is 11 mm wide; nowhere near 1.2 mm, picture source: TechCentury
FlatpanelsHD contacted LG about the matter. LG confirms that they are indeed in a process of removing all marketing-related material based on the wrong slim-bezel information. LG apologizes and clarifies that only the outer bezel is 1.2 mm but that an inner bezel adds to the width.