Loewe has a tradition for design exhibits at IFA in Berlin. In the recent years we have seen some spectacular design prototypes and at this year’s IFA Loewe highlighted the concept of individualized design based on their three new TVs.

Loewe’s design exhibition at IFA 2012

At last year’s IFA fair Loewe highlighted some cool design concepts such as a Smart TV with an extra screen and a mirror TV. Two years ago Loewe highlighted TV concepts. At this year’s IFA 2012 show, Loewe highlighted their individual concept that lets buyers individualize their TV.

Jump to the new Gallery and see Loewe’s design concepts from IFA 2012

The exhibition was based on Loewe’s three new TVs; the Reference ID, the Connect ID and the new Individual TV. Different base solutions, color combinations, and front and back designs were highlighted and we give you a peek inside Loewe’s world.

Jump to the Loewe Individualize Gallery to check out the colorful, elegant and “different” design solutions from German Loewe.