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IKEA Uppleva postponed to 2013
International launch of IKEA's TV postponed to 2013

20 Sep 2012 | Rasmus Larsen |

IKEA revealed the all-in-one TV/speaker solution in April 2012 but it has only launched in very few markets since then despite a plan to go international in 2012. The Uppleva TV has now been postponed to 2013. IKEA says that demand is greater than anticipated.

IKEA Uppleva postponed to 2013

The all-in-one TV, speaker and furniture solution called IKEA Uppleva is available in Sweden, France, Italy, Germany and Poland. The plan was to expand availability to more European countries and go international in 2012 and the beginning of 2013. However, IKEA has postponed the first phase of the roll-out to “sometime in 2013” which also means that the US introduction will happen later than anticipated.

IKEA Uppleva TV
The international launch of IKEA’s all-in-one TV solution has been postponed to 2013


IKEA Uppleva has been more popular than IKEA had expected and customers in first countries have been very eager to get their hands on the furniture / TV concept, IKEA says.

The Swedish press was not exactly ecstatic about the IKEA Uppleva solution which is said to deliver bad picture quality, confusing Smart TV navigation and bad build quality. However, this seems not to have affected sales as IKEA customers have flocked to buy the TV solution – apparently.

- Via: TV2 Beep



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