Chinese Hisense has a master plan to capture a higher US market share when entering into US stores with the new 2012/2013 line-up. They hope to challenge big US brands such Vizio, Samsung, and Sony with Ultra HD TVs, slim-bezel designs and value-for-money products.
Hisense to enter US market
The world’s sixth largest TV maker, Hisense, hopes to make a splash with its new 2012/2013 TV line-up that will soon be available in big stores throughout USA. Hisense is also responsible for the Insignia and Dynex brands found in Best Buy.
A range of new TVs will be available, including the XT880 series with Ultra HD resolution (4K) and a 7 mm thin bezel. The TV also integrates Android Ice Cream Sandwich and a dual-core processor. XT880 will be available in Q1, 2013 in 50, 58 and 65 inch sizes.
Other new TV ranges include the T770 and K560 line that goes up to 55 and 65 inch sizes, respectively. The T770 comes with 120 Hz edge LED, active 3D, Smart TV features and 4 HDMI inputs. K560 has a similar edge LED panel but this time with 240 Hz and active 3D. A 55-inch variant with passive 3D also exists. The K560 will be sold exclusively through Amazon.
Additionally, Hisense plans to release a range of cheaper TV ranges as well as the Google TV box exhibited at IFA 2012. Check out the new Hisense TVs in a store near you soon.