Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reason<div class="billede"><img src="pictures/mini-sony4koled.jpg" alt="Hands on with 4K OLED-TVs"></div>Hands-on with Sony & Panasonic's 4K OLED-TVs - FlatpanelsHD

<div class="billede"><img src="pictures/mini-sony4koled.jpg" alt="Hands on with 4K OLED-TVs"></div>Hands-on with Sony & Panasonic's 4K OLED-TVs

18 Jan 2013 | Rasmus Larsen |

Panasonic and Sony both unveiled 56” 4K OLED-TVs at <a href=ces2013.php><b>CES 2013</b></a>. The TVs have been developed in collaboration - and FlatpanelsHD saw both of them. We share our hands-on experiences with the extremely impressive displays.<br /><br /><h3>Hands-on with Panasonic's 4K OLED TV</h3>We have OLED-TVs and we have 4K TVs but Panasonic and Sony have combined the two in one package; a 4K OLED-TV. It is a prototype right now but Panasonic’s version still looked fairly complete.<br /><br /><p align=center><a id="thumb" href="pictures/panasonic4koled-1l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/panasonic4koled-1.jpg" alt="Panasonics 4K OLED-TV" title="Click to enlarge" /></a><br><i>Panasonic exhibited this 4K OLED-TV at CES</i></p><br />The 56-inch TV is large enough to fit a large-size living room but not quite large enough to compete with some of the 4K LCD-TVs that were unveiled at CES. Panasonic had placed the TV on a metal stand and it had a metal backside. It is extremely thin.<br /><br /><p align=center><a id="thumb" href="pictures/panasonic4koled-2l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/panasonic4koled-2.jpg" alt="Panasonics 4K OLED-TV" title="Click to enlarge" /></a><br><i>Panasonic exhibited this 4K OLED-TV at CES</i></p><br />Picture quality was impressive, undoubtedly. The colors were incredibly vibrant and contrast was, based on our observations, near-perfect. Black areas in pictures were pitch-black, and the TV was also able to reproduce very bright images, when required to. We did notice some reflections which is also visible in the picture below where you see a green reflection at the right edge. Viewing angles were pretty much perfect.<br /><br /><p align=center><a id="thumb" href="pictures/panasonic4koled-3l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/panasonic4koled-3.jpg" alt="Panasonics 4K OLED-TV" title="Click to enlarge" /></a><br><i>Panasonic exhibited this 4K OLED-TV at CES</i></p><br />The TV boasts a resolution of 3840x2160 pixels - or 4K – and it certainly produced an incredibly level of details. However, it only exceeded that of a Full HD TV if you moved relatively close to the TV (closer than 2½ meters). A 56 inch TV is not enough to fully justify 4K resolution, at least not for the typical living room where viewers often sit 4-5 meters from the TV screen. There is nothing wrong with 4K, we praise that trend, but we also think that the wow-factor would have been higher if Panasonic and Sony had produced, for example, a 70” 4K OLED-TV.<br /><br /><h3>Hands-on with Sony's 4K OLED TV</h3>Sony's version of the OLED-TV looked more like a prototype design. It was placed in a completely dark section of Sony’s CES booth and the frame was a basic black box.<br /><br /><p align=center><a id="thumb" href="pictures/sony4koled-1l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/sony4koled-1.jpg" alt="Sony 4K OLED-TV" title="Click to enlarge" /></a><br><i>Sony exhibited this 4K OLED-TV at CES</i></p><br />Sony had found some stunning nature shots but also found high-contrast video that really demonstrated just how deep blacks are on an OLED-TV. Black depth was extremely impressive and it made pictures look vivid and alive. However, some of the very dark scenes also revealed reflection issues.<br /><br />The TV had the exact same picture characteristics as Panasonic’s TV – which was obviously expected. However, at Sony’s booth we had a better chance to evaluate contrast and black depth, and we can honestly say that no current plasma or LCD/LED TVs come close. We also had a chance to get a bit closer to Sony’s 4K OLED-TV in order to truly appreciate the detail level of 4K. It was very impressive.<br /><br /><p align=center><a id="thumb" href="pictures/sony4koled-2l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/sony4koled-2.jpg" alt="Sony 4K OLED-TV" title="Click to enlarge" /></a><br><i>Sony exhibited this 4K OLED-TV at CES</i></p><br /><h3>Samsung & LG need to worry</h3>The most impressive thing about the 4K OLED-TV was not the 4K resolution but the picture characteristics of the OLED technology. 4K is relevant but not a big revolution in relatively “small” 55-56” displays. OLED on the other hand is a display technology revolution. We have said it before and will say it again: OLED is the future.<br /><br />Sony and Panasonic’s OLED prototypes were extremely impressive and the Japanese TV makers look prepared to compete with Samsung and LG when the display industry moves into the next phase. Now it all depends on who can scale up OLED mass production and bring down costs. Panasonic and Sony produce OLEDs with a printing method. The real question is if the printing method is the true competitive advantage over the South Korean display makers?<br /><br />Time will make us wiser.



Latest news

Android TV

Android TV roadmap for 2020 & 2021: Google Stadia, 'hero device', more ads

17 Sep 2019 | Rasmus Larsen |
Sony Crystal LED

Sony's first 8K & 16K microLED displays will cost millions

16 Sep 2019 | Rasmus Larsen |
YouTube Leanback TV

YouTube pulling the plug on its browser solution for TVs

16 Sep 2019 | Rasmus Larsen |
The resolution gap

The resolution gap

13 Sep 2019 | Yoeri Geutskens |
Hisense IFA 2019

Hisense shows off 8K, 21:9 display, 'Arc' TV, more dual-layer LCD TVs

13 Sep 2019 | Rasmus Larsen |
See on Apple TV+

Apple details 4K, Dolby Vision & Atmos support for Apple TV+

12 Sep 2019 | Rasmus Larsen |
Sharp Android TV

Sharp announces its first Android TVs for Europe

12 Sep 2019 | Rasmus Larsen |
Philips 8K OLED

Philips shows off 8K OLED TV

11 Sep 2019 | Rasmus Larsen |