IFA 2013 - what to expect
IFA 2013 - what to expect

20 Aug 2013 | Rasmus Larsen |

IFA 2013 kicks off in about two weeks and all TV makers will be there to show off the latest and greatest. IFA 2013 is open to everyone and this year’s IFA could very well be the most interesting ever with 4K / Ultra HD, Smart TVs and maybe even some surprising OLED announcements. Join us in two weeks for everything about IFA.

We will also post small updates and photos from IFA on twitter.

IFA 2013 - what to expect

4K and Ultra HD will be big at this year’s IFA show even though we saw many announcements at CES in Las Vegas back in January. Besides the ones already announced we expect to see a range of new Ultra HD TVs.

Samsung F9000
Samsung will launch its F9000 Ultra HD TVs across Europe at IFA


Panasonic is expected to launch its first TV range of 4K models and Philips will also launch its first Ultra HD TVs at IFA. Samsung will surely showcase its new 65 and 55" Ultra HD TVs. LG is expected to launch its first 65 and 55" Ultra HD TVs in Europe and maybe announce cheaper Ultra HD TVs. We also hear that Sony has planned to reduce prices on its X9 4K TVs and launch new cheaper 4K TVs. And then we expect to see Sharp's first Ultra HD TV in Europe – although in a different variant than previously announced. Ohh, and all the second-tier TV makers will surely also introduce a range of Ultra HD TVs.

We expect to hear more about OLED from LG and Samsung and hope that they will actually launch its OLED TVs in Europe. The TVs are available in South Korea and the US but distribution is limited. Samsung has canceled the launch of its flat OLED TV and instead opted to launch only its curved TV, and LG has launched both. It seems that both manufacturers have switched its main focus to 4K instead of OLED, at least in the short run. One source claims that Samsung and LG could showcase 70 and 77" OLED TVs at IFA, probably just prototypes. We remain skeptical.

LG OLED-TV
Will Samsung and LG release its OLED-TVs in Europe at IFA?


And then we will probably hear more about Smart TVs. We do not expect major announcements regarding new Smart TVs as they were all updated in spring 2013 but we could see some local app announcements or maybe some new partnerships.

PlayStation 4
Will we be able to try out the PlayStation 4 and Xbox One consoles at IFA 2013? Hopefully


The big question is if we will get a chance to get hands-on time with the new Xbox One and PlayStation 4 consoles. Microsoft is not attended IFA so we would not count on the Xbox One but Sony has a big booth. Fingers crossed.

All in all the stage is set for the most interesting IFA show in years. Usually most new products are announced at the CES show in Las Vegas every January but this year’s IFA looks like it could be more than a watered down summary of CES. You will find everything from IFA on the front page or in our IFA 2013 section.

IFA 2013 starts September 6th and ends on September 11th but press conferences start a few days prior. We will be at the scene to share everything worth knowing from IFA. You can also subscribe to our Newsletter, RSS or twitter to get daily updates from IFA 2013.



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