LG and Samsung have launched the first OLED TVs in Asia and the US, and today LG announces that it will introduce the first OLED TV in Europe. LGâ€™s 55-inch curved OLED TV will launch next week for 8,999 Euro.<br /><br /><h3>LG launches first OLED-TV in Europe</h3>The two South Korean rivals, LG and Samsung, are frontrunners in the rollout of OLED technology. After they unveiled 55-inch OLED TVs at CES 2012 in January 2012, almost one year and a half passed before they introduced OLED TVs in South Korea. They later introduced the OLED TVs in the US, and LG is now first to launch in Europe.<br /><br /><p align=center><a id="thumb" href="pictures/lgcurvedoled-3l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/lgcurvedoled-3.jpg" alt="LGâ€™s curved OLED-TV" title="Click to enlarge" /></a><br><i>LGâ€™s curved OLED-TV</i></p><br />LG will launch its 55-inch curved OLED TV that will be available at high-end electronics retailer HIFI Profis in Frankfurt, Germany. More European markets will be added in the fourth quarter of 2013. The TV will set you back almost 9000 Euro, but price may vary when it comes to other European regions, says LG. LGâ€™s curved OLED TV was introduced in the US in July for <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1374570478><b>$15,000 dollars</b></a>.<br /><br />LGâ€™s OLED TVs are based on the so-called WRGB OLED technology, which consists of white OLED pixels with small passive colors filters in front. The WRGB OLED pixels are reportedly cheaper to produce than RGB (red, green, blue) OLED pixels, and do no fade unevenly over time, thus avoiding red-tinged colors after some years. LGâ€™s OLED TV has also received the THX picture quality certification.<br /><br />DisplaySearch expects Europeans to buy 30 % of OLED TVs by 2017. The global OLED TV market is expected to grow to 7 million units by 2016, and LG has made it a declared goal to be the market leader in OLED.<br /><br />LGâ€™s curved OLED TV will also be exhibited at <a href=ifa2013.php><b>IFA 2013</b></a>.