LG will reduce prices of its 55 and 65-inch Ultra HD TVs on September 1, in response to Sony and Samsungâ€™s significant price cuts. LG will cut prices by $1000 and $1500, remaining most expensive of the three. LG will also slash the price of its OLED TV, according to a report from Twice.
Following significant price reductions from Sony and Samsung in what looks like a price war, LG has responded.
LG will cut prices on its 65 and 55â€ť UHD TVs by $1000 and $1500
On September 1, LG will reduce the price on its 55-inch 55LA9700 by $1000 from $5,999 to $4,999. LG will also reduce the price on its 65-inch 65LA9700 by $1500 from $7,999 to $6,499. With the new prices, Sony remains the cheapest of the three, with LG and Samsungâ€™s 55-inch TVs being comparable in price. However, LGâ€™s 65-inch is still the most expensive, carrying a $500 premium over Samsungâ€™s, and a $1000 premium over Sonyâ€™s.
According to the same report, LG will also significantly cut the price of its 55-inch curved OLED TV by $5000. It was introduced at $14,999, but on September 1 it will sell for $9,999, making it $1000 more expensive than Samsungâ€™s curved OLED TV.