Expect to see more than just <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1376456831><b>curved OLED TVs</b></a> in your local store. At <a href=ifa2013.php><b>IFA 2013</b></a>, Sony unveiled the first curved LCD TV. The 65-inch TV will be available in USA in October for $4000 dollars.<br /><br /><h3>Sony launches first curved LCD TV</h3>Sonyâ€™s 65-inch TV is considerably bigger than Samsung and LGâ€™s curved 55-inch OLED TVs, but the idea that TVs should be curved still doesnâ€™t make much sense for several reasons. First of all, they are simply too small – even with a diagonal of 65 inches.<br /><br /><p align=center><a id="thumb" href="pictures/sonys990-1l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/sonys990-1.jpg" alt="Sony S990" title="Click to enlarge" /></a><br><i>Sonyâ€™s curved 65-inch LCD TV is larger than Samsung and LGâ€™s curved OLED TVs</i></p><br />However, not to be outdone or out-marketed by its South Korean rivals, Sony has responded. Sonyâ€™s curved TV is based on LCD technology with LED backlighting. The panel has Triluminos technology and Full HD resolution. Sony has also integrated 8 speakers that are angled in different directions, making it possible for Sony to imitate surround sound.<br /><br />Sonyâ€™s 65S990A will go on sale in USA in October for $4,000 dollars, which makes it considerably cheaper than Samsungâ€™s curved OLED TV that is currently selling for $9000 dollars. If you are curious to know more check out this <a href=http://store.sony.com/webapp/wcs/stores/servlet/ProductDisplay?langId=-1&searchType=search&storeId=10151&catalogId=10551&productId=8198552921666597708 target=_Blank><b>Sony website</b></a>.