Sony curved LCD TV
Sony launches first curved LCD TV for $4000

05 Sep 2013 | Rasmus Larsen |

Expect to see more than just curved OLED TVs in your local store. At IFA 2013, Sony unveiled the first curved LCD TV. The 65-inch TV will be available in USA in October for $4000 dollars.

Sony launches first curved LCD TV

Sony’s 65-inch TV is considerably bigger than Samsung and LG’s curved 55-inch OLED TVs, but the idea that TVs should be curved still doesn’t make much sense for several reasons. First of all, they are simply too small – even with a diagonal of 65 inches.

Sony S990
Sony’s curved 65-inch LCD TV is larger than Samsung and LG’s curved OLED TVs


However, not to be outdone or out-marketed by its South Korean rivals, Sony has responded. Sony’s curved TV is based on LCD technology with LED backlighting. The panel has Triluminos technology and Full HD resolution. Sony has also integrated 8 speakers that are angled in different directions, making it possible for Sony to imitate surround sound.

Sony’s 65S990A will go on sale in USA in October for $4,000 dollars, which makes it considerably cheaper than Samsung’s curved OLED TV that is currently selling for $9000 dollars. If you are curious to know more check out this Sony website.



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