Loewe has been through a turbulent period, recently establishing a strategic partnership with Chinese Hisense. The new strategy going forward involves cheaper products from Loewe, including cheaper TVs. At IFA, Loewe unveiled these 32-60” TVs under the name Art. Prices start at 800 Euro.

Loewe's cheaper TVs are called Art
Loewe will launch a range of new – in their words - entry level products. The new cheaper products will include new audio products and a new TV range called Art. The cheaper products will still be marketed under the Loewe brand.


Loewe’s new cheaper TV series, Art

Art exists in 32, 40, 50, and 60 inch variants in four different colors, including mocha, black, white, and chrome silver. They obviously come with built-in tuners as well as USB recording. They can enter into the Loewe TV ecosystem with Follow Me (except the 32”) functionality. They can also connect to streaming services and apps via the new, redesigned MediaNet portal. They can also be combined with Loewe’s many stand, base, furniture, and wall-mount offerings.


Loewe’s new cheaper TV series, Art

Loewe Art 40 and Art 50 will be available in mid-September. The Art 60 is coming this October, and the Art 32 is expected to arrive in stores by the end of 2013. Technical specifications can be found here.


Loewe’s new cheaper TV series, Art

The prices are 800, 1.200, 1.800, and 2.500 Euro, respectively. Loewe’s new Art TVs will be sold through Loewe’s existing retailer network, but could also sell through third-party stores later, says Loewe.