Despite optimism the global TV market is in decline, according to research firm IHS. The numbers also reveal that the Chinese TV makers are growing rapidly, but Samsung and LG are still market leaders by a significant margin.
Samsung & LG are still market leaders
Samsung has 19 % of global market share in TVs, and LG is second with 14 % for the month of July 2013. However, the Chinese have captured considerable market share in the recent years and months, partly because of a booming local market.
Plasma TV sales are on the decline, and Panasonic is rumored to pull out of the market by March 2014
The six major Chinese TV makers - Changhong, Haier, Hisense, Konka, Skyworth, and TCL have captured 20.4% of the TV market in July, up from 15.5% in June. Chinese TCL is now sharing the third place with Sony, each with 6% share. Toshiba and Hisense share the fourth place, each with 5%. The fifth place is also tied between Sharp, Panasonic and Skyworth.
The South Korean TV makers are still comfortable leaders, but the Japanese TV industry has been hit hard. If the trend continues, every Japanese TV makers could be pushed out of the top-5. IHS expects that to happen by year’s end.
The market numbers also reveal that the TV market is in continuous decline. Compared to July 2012, TV sales have fallen by 6.3% in July 2013. Several market watchers expect the TV market to return to growth in 2013 after a fall in 2012, but unless something drastic happens in the last few months of 2013 that seems unlikely.
IHS concludes by saying that LCD TV sales fell by 5.7 % and that plasma TV sales fell by 15.8%. Less than 800,000 plasma TVs are now sold each month on a global scale.