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Panasonic OLED TV
Panasonic: Our future is 4K and OLED technology

01 Nov 2013 | Rasmus Larsen |

Panasonic has confirmed that they will end production of plasma TVs in December 2013. Today, Panasonic says that going forward they will put all resources and development into 4K Ultra HD and OLED technology. Panasonic will also continue to support plasma TVs after March 2014.

Panasonic: Our future is 4K and OLED TV

Panasonic has repeatedly indicated that have interest in OLED technology, and also exhibited the first 4K OLED TV together with Sony earlier this year – although a prototype. Now that the future of plasma TVs is clear, Panasonic is ready to speak about its future strategy for TVs.

Panasonic 4K OLED-TV
Panasonic showcased this 4K OLED-TV prototype at CES in January


Panasonic will now focus entirely on Ultra HD and OLED technology. All resources will be moved to research, development and production in these fields, following the plasma exit. Panasonic’s goal is still to create the leading TV products in the industry, and “combine stunning design with user-friendly Smart TV function and sharp picture quality.

- "We will continue to focus on expanding sales and offer a strong line-up of new TV models, based on the experience we have in flat panel TVs. Going forward, we will use all our resources to maintain the leading position in 4K Ultra HD technology," says Calina Gavril, Business Manager at Panasonic Nordic to FlatpanelsHD.

Panasonic currently has the only 4K TV with HDMI 2.0 on the market.

As announced yesterday, Panasonic will stop production of plasma TVs in December 2013 and end all sales in March 2014. Panasonic says to FlatpanelsHD that they will continue to honor the warranty on all plasma TVs, and will still support plasma TVs globally as today after March 2014.



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