Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reason<div class="billede"><img src="pictures/mini-microsoftcloudtv.jpg" alt="Internet streaming"></div>Netflix & YouTube consume 50% of internet traffic - FlatpanelsHD Internet streamingNetflix & YouTube consume 50% of internet traffic">

Internet streaming
Netflix & YouTube consume 50% of internet traffic

12 Nov 2013 | Rasmus Larsen |

In the early days, the internet mostly consisted of text and a few pictures. Today, video streaming accounts for the majority of internet traffic. Netflix and YouTube consume over 50% of internet traffic on fixed connections in the US. Europe shows a similar trend.

Video dominates internet traffic

Over the years many TV providers have said that the Internet is unsuitable for video delivery, but times are changing and in a few years’ time the Internet will most likely be synonymous with video and TV. Sandvine has released figures for internet traffic for September 2013.

Sandvine data


For the US, the numbers reveal that Netflix accounts for almost 1/3 of all download activity. YouTube is second, and combined the two giants sit on over 50% of fixed internet traffic in the US. Most of the other services in top 10 are also video services, and it is clear that the internet has become a major video distribution channel. Looking at the data for mobile internet, Netflix has a share of about 5% and YouTube is at 17.69%.

Sandvine data


The picture for Europe is slightly different, but still shows a similar trend. YouTube consumes almost 29% of traffic on fixed lines, and Netflix has around 3.5 %. However, Netflix is only available in the UK and Nordic countries. They also launched in Netherlands in mid-September. Sandvine says that 2 years after the UK launch Netflix sits on 20% of the internet traffic in the UK. It took 4 years to reach the 20 % mark in the US.

Sandvine also notes that BitTorrent file-sharing accounted for 60 % of internet traffic 11 years ago, but that the share has dropped to below 10% today.

Do you want to know more? Check out Sandvine’s latest report here.



Latest news

F1 TV

F1 TV gets AirPlay, Chromecast support – Apple TV, Android TV, FireTV apps coming later

09 Mar 2021 | Rasmus Larsen |
Sony X95J

Sony 2021 TV line-up

08 Mar 2021 | Flatpanels |
Apple TV Arcade

Rumor: New Apple TV hardware at March 23 event

08 Mar 2021 | Rasmus Larsen |
TV energy labels

New TV energy labels: Before and after

05 Mar 2021 | Rasmus Larsen |
Xbox Series X energy

Report: Xbox Series X/S 'instant on' could cost users $500m in the US alone

04 Mar 2021 | Rasmus Larsen |
Mimi on Philips TV

Philips 2021 TVs can match sound to your individual hearing profile

04 Mar 2021 | Rasmus Larsen |
Reavon UHD Blu-ray players

Two new UHD Blu-ray players from newcomer Reavon launching in April

03 Mar 2021 | Rasmus Larsen |
PlayStation Video

Sony PlayStation Store will no longer offer movie purchases & rentals

03 Mar 2021 | Rasmus Larsen |