Amazon launched Fire TV in the US earlier this month. The small media box that combines streaming TV with a game console is headed for Europe, too, according to a trade name registration.
Amazon Fire TV coming to Europe
Amazon's Fire TV is a competitor to the Apple TV and other media boxes out there, but Amazon’s box is considerably more powerful, supports voice control and is also a casual game console. It was launched in the US earlier this month for $99.
According to Broadbandtvnews.com Amazon has registered Fire TV as a trade name at OHIM (Office for Harmonisation in the Internal Market) from its office in Luxembourg. This is a common step before launching a product in Europe. Amazon has not confirmed a European launch, but said at the time of launch that the Fire TV would expand beyond the US later.
Amazon also operates its Prime Instant streaming service; a competitor to Netflix. Amazon recently invested in several original TV series that are exclusive for Prime Instant subscribers. Amazon’s streaming server is only available in a few countries at this point, but as Amazon owns the rights to the new TV series, they can expand without having to negotiate rights for each region.