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Amazon Fire TV
Amazon prepares for Fire TV launch in Europe

16 Apr 2014 | Rasmus Larsen |

Amazon launched Fire TV in the US earlier this month. The small media box that combines streaming TV with a game console is headed for Europe, too, according to a trade name registration.

Amazon Fire TV coming to Europe

Amazon's Fire TV is a competitor to the Apple TV and other media boxes out there, but Amazon’s box is considerably more powerful, supports voice control and is also a casual game console. It was launched in the US earlier this month for $99.

According to Amazon has registered Fire TV as a trade name at OHIM (Office for Harmonisation in the Internal Market) from its office in Luxembourg. This is a common step before launching a product in Europe. Amazon has not confirmed a European launch, but said at the time of launch that the Fire TV would expand beyond the US later.

Amazon Fire TV

Amazon also operates its Prime Instant streaming service; a competitor to Netflix. Amazon recently invested in several original TV series that are exclusive for Prime Instant subscribers. Amazon’s streaming server is only available in a few countries at this point, but as Amazon owns the rights to the new TV series, they can expand without having to negotiate rights for each region.

Learn more about the Amazon Fire TV here and see our comparison table.

- Source: Broadbandtvnews

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