Every year around this time, all the latest products are unveiled and demonstrated to the press and public at IFA. IFA kicks off on September 5, and we expect to see new Ultra HD 4K TVs, OLED TVs, Android TV, Smart TVs and curved TV - among other things.
CES in January is still the most important event for electronics manufacturers, but IFA is becoming increasingly relevant and just last year we saw numerous new big products launches.
Android TV and Smart TV This year we hope to see and try Google's new Android TV platform that Sony, Philips and Sharp will use in its 2015 TVs. We also expect to hear more about the Android TV based media boxes, and some of them may even launch during IFA.
Non-supporters of Android TV will surely use the opportunity to talk about other Smart TV platforms. LG will demonstrate the latest developments in its promising webOS platform and we might hear more about Samsung’s new Tizen-based Smart TVs. Curiously, Samsung has chosen to pass on Android TV.
On the other hand, do not expect to hear anything about what Apple has in store for the next Apple TV at IFA.
Flat and curved Ultra HD TVs We expect to see several new Ultra HD TVs from most manufacturers. Samsung will expand its line-up with cheaper and larger TVs, Philips will launch the new 9 series, and LG will launch cheaper Ultra HD TVs. Panasonic will launch the AX900 TV. Loewe has teased new Ultra HD TVs, too.
Expect to see curved TVs, too. Sony has already said that they will reveal curved 4K TVs at IFA.
More OLED Expect news on the OLED front, too. LG will exhibit its new Full HD OLED TV, which will debut at just $3,499 and will also launch its first 4K OLED TVs. Rumor says that Samsung will also launch a 4K OLED TV at IFA.
But what about the Japanese? Well, Sony and Panasonic has reportedly been in talks with LG about using LG’s OLED panels in TVs, but we might not see them at IFA - if ever.
PlayStation and Xbox At launch, Sony promised to bring 4K video playback to PS4, and IFA would be a great place to show it off. We also expect to see the new PlayStation TV box and maybe even learn more about Sony’s plans for the PlayStation Now streaming service.
Microsoft will launch Xbox One in most European countries at IFA. So we expect Microsoft to be there to talk it up and demonstrate some of the European services. We also expect to see the new Xbox TV tuner in action.
4K Blu-ray? A 4K Blu-ray standard could happen at IFA. The Blu-ray group promised something by “year’s end” and an update is already overdue. Blu-ray no longer stands as the king of picture quality after Netflix introduced 4K streaming. A 4K Blu-ray standard could change that and we hope to see it at IFA even though physical discs might soon be a thing of the past.
Don’t miss anything
And of course we will see tons of other products in categories from smartphones to refrigerators. IFA starts on September 5, and you can find all the news on our front page or on our IFA 2014 coverage page.